November 19th, 2024 Sales Talk for CEOs

The Dakota Way: Why it Matters with Gui Costin

The Dakota Way: Why it Matters with Gui Costin 28:45

Chapters

01:06 Guest Introduction

01:13 Dakota’s Dual Business Model

02:39 Origin Story of Dakota

03:10 Transition from Employee to Entrepreneur

05:06 Early Days and Initial Client Acquisition

06:37 Growing the Company and Sales Team Development

07:42 Implementing the ‘Dakota Way’

09:01 CEO’s Role in Sales Process

10:32 Sales Team Expansion and Developing Leadership

12:07 Introducing AI in Sales

13:14 Utilizing AI for Enhanced Customer Targeting

16:03 Cold Outreach Strategies

18:50 Building a Sales Culture Focused on Belief and Persistence

20:28 Importance of the Human Element in Sales

25:07 Final Insights and Advice for CEOs

About Guest

Gui Costin is an entrepreneur and thought leader with a track record of success in the field of sales and marketing. He is the founder and CEO of Dakota, a sales and marketing company specializing in investment services. With over 30 years of experience in the industry, Gui possesses an extensive knowledge of the global Economy and investment world. Throughout his career, he has successfully launched and managed numerous businesses in the investment space. His expertise lies in sales strategy, business development, market research and product management.

About Guest Company

Dakota is an industry leader when it comes to sales and marketing in the investment services sector. The company was established by Gui Costin with a vision to revolutionize investment sales and marketing efforts through Technology. Today, Dakota boasts a comprehensive sales platform – Dakota Marketplace, which is the first-ever search engine for investment strategies. The platform connects asset managers with potential investors. Alongside Dakota Marketplace, the company offers various other services like fund placement, investor research, data sync service that help drive revenues of businesses in capital raising.