#1018 Half Baked Marketing Ideas | Marketing Minute
- #1018 Half Baked Marketing Ideas | Marketing Minute Lorraine Ball 3:52
I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful.
Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories
- Not enough experience in the industry
- They haven’t thought through the fulfillment process
- Incomplete competitive assessment
In this episode, I share a few examples of how half-baked ideas could have been completed with a little work and a little patience but entrepreneurs are impatient.
Don’t let this happen to you. If you have an idea for a business do your homework learn about the industry, your competitors and your customers. Give your idea a chance to succeed by putting it back in the oven for a little while. When you’re ready to talk about your half baked marketing idea give me a call
