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May 23rd, 2024

#1008 Profitable Partnerships | Robin Waite

  1. #1008 Profitable Partnerships | Robin Waite Lorraine Ball 12:39

It was a real treat to have Robin Waite back in the guest chair. A business coach and public speaker, Robin share a success story about one interview that lead to 1,500 leads and over ÂŁ150,000 (approximately $180,000) in business revenue. His story underscores that the journey to overnight success often involves months or years of effort, intentional networking, and value creation.

So how did he do it? Robin shared a simple five step process that helped him create a successful partnership, and is only marketing plan. 

  1. Hyper Intentionality: Be clear about who you want to partner with and what you want to achieve from the partnership. Instead of focusing solely on personal gain, begin by delivering value to the other party and building relationships that benefit everyone. 
  2. Get Out and Meet People: In today’s digital age, it’s easy to rely solely on online interactions. However, there is real value of attending events, meeting people face-to-face, and making personal connections. 
  3. Be Helpful: When you are willing to provide value and assistance to others without expecting immediate returns you can open doors to future opportunities. 
  4. Find the Inside Person: When dealing with an organization, get to know both the key decision-makers and the gatekeepers who can facilitate introductions and opportunities.  
  5. Be Ready to Seize Opportunities: Sometimes you need to be willing to drop everything for the right opportunity. 

Curious about the podcast interview that opened so many doors for Robin – Listen now 

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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