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June 9th, 2024

#1015 I Still Love Email | Lorraine Ball

  1. #1015 I Still Love Email | Lorraine Ball Lorraine Ball 1:35

I love email .  It is not that I love getting email in my inbox. But I love email as a marketing tool. 

There are a lot of people who say things like “email doesn’t work” or “it’s passe”  They argue there are all sorts of other tools. you can use that are so much more effective.

Well,  I agree,  other tools do exist, but there are some things email does better than any other tool. 

When I have permission to send you  an email we have an interaction that is one on one in your inbox.  There are no distractions. Even if it’s only a few seconds I’m the only thing you’re paying attention to.

People open emails every single day.  They may ignore social media, taking a break from Tik Tok but too much of their life is still wrapped up in their email . So if you’ve got a marketing message. You need to be thinking about delivering it in an email.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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