Welcome to another episode of the Conscious Podcast and today Ian welcomes Sheryl. Sheryl starts off by a brief introduction to what she does and talks about the company and her book.  Ian and Sheryl then talk more about how certain patterns can be identified in other industries that help to solve or understand problems in their businesses and areas of expertise. With this Sheryl then mentions her book, what is it about and how these experiences and patterns, from different industries, helped the book to become a reality. Ian and Sheryl then talk more about the metrics used by company managers and owners, which try to understand the business and evaluate the performance of it. Ian and Sheryl then share tips for effective problem solving and how to truly understand the issue, in order to solve the problem in a better manner. Sherryl then ends with some closing remarks and thoughts in the guest outro and invites the viewers to check her book and her other work out. 

Parts

0:00 – Guest Intro

3:41 – Patterns

9:02 – The Book

18:31 – Subscribe!

18:56 – Metrics

25:00 – Problem Solving

35:05 – Guest Outro

About Sheryl Cababa:

Sheryl is the author of Closing The Loop: Systems Thinking For Designers. She’s a design researcher and strategist, and the Chief Strategy Officer at Substantial, an education-focused research, insights, and development studio based in Seattle. Her practice is focused on systems thinking and equity-centered design, and she’s worked with a diverse base of clients including the Bill and Melinda Gates Foundation, Microsoft, IKEA, and Khan Academy. Her focus is on using design to help clients reimagine education. She also teaches at the University of Washington’s Human Centered Design and Engineering program, helping to introduce systems thinking to the next generation of designers.

Know more about Sherly and Substantial here:

https://www.linkedin.com/in/sherylcababa/

https://substantial.com/

Use the code cababa-cdp to get 15% off!

https://rosenfeldmedia.com/books/systems-thinking-for-designers/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.