#493: How to Unlock Customer Insights That Make Your Stories Sell
- #493: How to Unlock Customer Insights That Make Your Stories Sell Park Howell, Brand Story Strategist 56:22
Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue.
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#StoryOn!
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