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You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a d…

You’ve probably he…

You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a deep dive into the role of a fractional Chief Marketing Officer (CMO).She’s covering it all: what a fractional CMO does, how they can level up your marketing, and why more businesses are ditching the traditional full-time hire for a more flexible, high-impact approach. Whitney also busts some common myths, shares when it’s the right time to bring one on board, and gives pro tips on finding the …

What does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk…

What does it take to…

What does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk about her incredible journey from unemployment to building a powerhouse agency.Amore gets real about the evolution of her business, how she navigated the shift to remote work during the pandemic, and the lessons she’s learned about managing client expectations. She also dives into the future of PR, from the impact of AI to why building a strong, connected team is more important than ever.PR isn…

Ever feel like you’re throwing Money at marketing and getting nothing in return? You’re not alone. In this episode, Whitney breaks down why so many businesses struggle to see results—and what to…

Ever feel like you�…

Ever feel like you’re throwing money at marketing and getting nothing in return? You’re not alone. In this episode, Whitney breaks down why so many businesses struggle to see results—and what to do about it.With over a decade in marketing and PR, Whitney has seen it all. She’s spilling the biggest mistakes business owners make, why “more ads” isn’t always the answer, and how to actually measure if your marketing is working. Plus, she’s sharing her secret sauce.What You’ll Learn:🔥 The #1 reason most marketing plans flop🎯 How to define success (so you actually know if it�…

What’s the secret to a thriving business? It’s not just great products or top-notch service—it’s something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to t…

What’s the secret …

What’s the secret to a thriving business? It’s not just great products or top-notch service—it’s something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to talk about the one thing that can make or break your company: leadership. But we’re not just talking about fancy titles or managing tasks—we’re diving into what real leadership looks like and how it shapes everything from team culture to customer experience.Whitney and Michelle break down why emotional intelligence, human connection, and authenticity matter more than ever. They also get real …

Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining…

Is your business tru…

Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You’ll Learn …

Ever thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In t…

Ever thought about w…

Ever thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of under…

In this episode, Whitney Lee breaks down the real meaning of pitching and why it’s more than just sending out press releases. Whether you’re pitching a story, a campaign, or a brand partnership, W…

In this episode, Whi…

In this episode, Whitney Lee breaks down the real meaning of pitching and why it’s more than just sending out press releases. Whether you’re pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine Relationships that lead to real opportunities.Key takeaways:What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren’t enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to sharpe…

💡Is PR really just about getting media coverage? Think again.Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and …

💡Is PR really jus…

💡Is PR really just about getting media coverage? Think again.Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency.Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effective…

Should you get a master’s degree? In today's episode, Whitney shares her personal experience, diving into the motivations behind pursuing further Education, the importance of internships, and the t…

Should you get a mas…

Should you get a master’s degree? In today's episode, Whitney shares her personal experience, diving into the motivations behind pursuing further education, the importance of internships, and the true value of the connections made in school. Whitney breaks down why a master’s degree can be a great tool for some—but not always necessary for career Growth. If you’ve been debating whether grad school is the right move for you, this episode will give you the Clarity you need. ------------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitne…

In an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a…

In an industry where…

In an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community.  Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more!  ——— Connect with Jen on Instagram  Jene…

In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approac…

In this episode, Whi…

In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with W…

Are you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped? In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and…

Are you leveraging t…

Are you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped? In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap. 💡 Here’s what you’ll learn:The art of acquiring backlinks and why guest posting still reigns supreme. How media coverage can amplify your SEO game. The value of tools like Google Analytics and Google Search Conso…