Life isn’t about finding yourself.

Life is about creating yourself.

– George Bernard Shaw

…received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life?

You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online formats categorized as “lead magnets.” Each is intended to be compelling enough to capture your attention, enticing you to purchase from the company who sent it. Have you noticed many business owners use that approach in their marketing efforts?

However, have you seen one brief, succinct how-to tip delivered weekly to your INBOX or texted to you? Imagine what different, positive, results you could generate by creating 52 tips reflecting your own expertise. Or renting the use of someone’s 52 tips on your topic (aka content licensing)? Or participated in a collaborative effort with multiple people jointly creating 52 tips?

Here is a sample of proven pathways to success from using tips as marketing tools, revenue streams, or both:

1. Create tips from your expertise with a smaller investment of time or Money.

2. Differentiate yourself from among a sea of sameness in your industry/profession.

3. Expand your current product and service offerings by developing tips products.

4. Help more people and make more money by selling in bulk and licensing out your tips.

5. Enjoy organic Growth from recipients of tips who want to also do business with you.

6. …and many more ways for you to create and discover.

There are opportunities to start or continue your tips products journey. You can follow others’ paths, customize theirs to suit your approach, or engage someone to create your 52 tips for you.

Regardless of the approach(es) you choose, the secret sauce once the tips are created is “then what?” How can you best use the tips content for your company, for your end users, and, frequently, the intermediary who determined your tips are the “gold” they’ve been seeking for their promotional campaigns?That’s the most important piece of all. Putting tips on your website is okay (yawn). There is so much more you can easily do. We’ll teach you how. For more information, visit https://tipsproducts.com to read free blog articles and newsletter archives AND to see the opportunities available for you.Which choice is calling to you? Let’s get started NOW

💰 https://Drip-a-Tip.com

🛒 Prelude, Soloist – https://TipsProducts.com/sho

🗓️ Schedule a brief Zoom visit with Paulette: https://paulette.tipsproducts.com

© 2025, Paulette Ensign All rights reserved.

Paulette Ensign The Tips Products Strategist

Paulette is the Founder and The Tips Content Strategist at Tips Products International (the parent company of the wholly-owned subsidiary, Tips Products Publishing Agency.) Paulette has over forty years’ experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she happily and proudly continues to defy getting old while getting older.