Podcast Notes: Simplifying Content Creation & Managing Social Media
Helen production background video HERE!
The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.
Content Creation vs. TV Production: Content creation for social media isn’t all that different from TV production. Both involve moving from project to project. The challenge is less overwhelming once the rhythm is found, especially when working with consistent clients.
Simplifying Content Creation:
Focus on one primary platform (e.g., TikTok) and repurpose content for others (LinkedIn, Instagram, etc.). Tools like repurpose.io can help automate the process.
Stay in your lane:
Define content “lanes” or “pillars” to focus on. It’s important to have a balance between consistent content and occasional spontaneous posts.
Be cautious about viral content: Sometimes viral videos can attract the wrong audience. Stay true to your niche to avoid losing traction.
Balancing Content Types:
As a content creator, prioritize what works best for you and your audience. Tutorials may take longer, but they’re effective; meanwhile, outfit transitions can be quick, fun fillers.
Batch content to streamline production.
Set aside a day for longer, more detailed content (like tutorials) and focus on quick posts the rest of the week.
Embrace Change & Evolution:
It’s okay to evolve your content strategy. The audience will stick around if you’re transparent and stay authentic. Even a change in posting schedule can benefit you—switching to one podcast a week allows for more value-packed content without feeling rushed.
Final Tip:
Don’t feel trapped in routine. Explore new content ideas and experiment without the pressure to stick to one path. Your followers will stay engaged as long as you remain true to yourself and what you enjoy creating.
Next Episode: Moving to a Friday-only podcast schedule to allow more time for studio work and personal content creation. The Friday episode will be longer and more in-depth with Q&A.
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