Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)
- Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119) Yana Ernazarova 45:57
We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.
But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.
I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter a lot, mentorship matters even more, product matters the most.
To hear the stories behind those lessons, along with more lesson-filled stories, I talked to Yana Ernazarova, CMO, Edushape [https://www.edushape.com/].
Stories (with lessons) about what she made in marketing
- People and culture matter a lot
- Mentorship matters even more
- Product matters the most
- Vision and culture are key to long-term results in large organizations
- Sometimes you should kill bad business ideas quickly, no matter how passionate you are about them
- A marketing or business idea is useless until it's executed upon
Discussed in this episode
Get Productive With AI [https://MeclabsAI.com/GetProductive]– January 8th at noon. No cost.
Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]
Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://www.marketingsherpa.com/article/interview/marketing-mentorship]
Product Quality: Marketing's job is to help the product win (podcast episode #97) [https://www.marketingsherpa.com/article/interview/product-quality]
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]
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