“Writing is never done, it is just due.”

This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.

And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an infinite number of times.

Or as my next guest puts it – ‘Don’t let perfection get in the way of completion.’

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University [https://www.northwestern.edu/].

Northwestern is the oldest chartered university in Illinois and has an annual operating budget of $3 billion. Cutler has published five papers on topics including ChatGPT and Web3. She recently published her first book, called ‘Search Marketing: A strategic approach to SEO and SEM’ [https://www.koganpage.com/marketing-communications/search-marketing-9781398612808].

Stories (with lessons) about what she made in marketing

• “If I had more time I would have written a shorter letter.”
• Don’t let perfection get in the way of completion
• Good work has to speak for itself
• Reach for the stars
• Delegate
• Don’t give up

Discussed in this episode

In this interview, Cutler and I discuss strategic marketing ideation and refinement. So I started a conversation with MeclabsAI to help you get personalized strategy development, overcome challenges, explore creative boundaries, and get evidence-based suggestions. Just click here to interact with this shared conversation [https://meclabsai.com/share/6qq1fggvdn25TtF] and brainstorm your next marketing breakthrough (MeclabsAI is the parent company of MarketingSherpa)

Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer [https://www.marketingsherpa.com/article/case-study/marketing-promotion]

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) [https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message]

Don’t Give Clients What They Want (podcast episode #6) [https://www.marketingsherpa.com/article/interview/client-management]

How I Made It In Marketing podcast [https://marketingsherpa.com/podcast]

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.