You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience?

Focus your energy and budget there, to make the biggest splash you can.

OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.’

To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).

Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.

Bonner manages a team of 10 and a $5 million to $10 million marketing budget. 

Stories (with lessons) about what he made in marketing:

• Empower your team with top designers
• Think, build, and scale like a product owner
• If you're gonna be a bear, be a Grizzly 
• Trust great creative people
• Don’t be afraid to let the deep work be the star

Discussed in this episode

Get a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): 

/SNA analyze [specific scenario] for conversion rate impacts and suggest strategies

MeclabsAI is the parent organization of MarketingSherpa

Marketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)

Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)

B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)

Get more episodes

This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.

For more insights, check out…

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Most Recent Episodes

September 20, 2024

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)

Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been...

Listen · 51:01

September 12, 2024

Substance Over Style: Good work has to speak for itself (podcast episode #111)

“Writing is never done, it is just due.”This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.And it certainly holds true right here in...

Listen · 49:33

September 12, 2024

Substance Over Style: Good work has to speak for itself (podcast episode #111)

“Writing is never done, it is just due.”This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.And it certainly holds true right here in...

Listen · 49:33

Load More Episodes

Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.