February 19th, 2024
I had occasion to speak with a prospect on a Zoom call the other day. She was looking for help in establishing her brand and marketing her online workshops and published materials. She insisted those things could be accomplished only by a digital marketing agency. I suggested digital marketing (or online marketing) simply means promoting stuff through digital channels using electronic technology, as opposed to print. I told her we employ tactics like email, social media, web-based advertising, text and multimedia messages, webinars, search engines, online customer communities, and other digital... Continue Reading
