On Monday, April 8th, we’ll conduct Byline 360˚ as you’ve come to know and love it. Then, we’re going to take a nap for two months. Starting Monday, May 13th, 2024, we’ll begin meeting twice a month, at 3:00 p.m. Eastern time, for three months. But this time, Byline 360˚ will be an actual workshop, with actual work to be done between sessions. In short, we’ll talk, draft, share and discuss our drafts, then revise and refine them. Over our six sessions, we’ll figure out why we do the things we do when we write, which of those things we might do better, and which of those things define... Continue Reading
Posts Tagged With ‘ @Communications | Media ’
I had occasion to speak with a prospect on a Zoom call the other day. She was looking for help in establishing her brand and marketing her online workshops and published materials. She insisted those things could be accomplished only by a digital marketing agency. I suggested digital marketing (or online marketing) simply means promoting stuff through digital channels using electronic technology, as opposed to print. I told her we employ tactics like email, social media, web-based advertising, text and multimedia messages, webinars, search engines, online customer communities, and other digital... Continue Reading
Discover the three fundamental aspects of successful communication – Active Listening, Empathy, Rapport Building, and Asking Questions – and learn how they can help you grow your business and allow you to nurture relationships. Through good and bad examples, as well as practical tips for improvement, this presentation offers valuable insights to revolutionize the way you connect with others. If building profitable relationships with clients and customers, colleagues, and peers is important to you, listen or watch this podcast for simple, yet strategic ways, you can enhance your communication... Continue Reading
Yvonne A Jones interviewed Shara Lewis-Campbell of Beauty and the Beast Publishing. Shara explained that to her customer relationship marketing means creating a legacy. She and her partner accomplish this by focusing on the underserved community and assisting them in creating a legacy so that their voices are heard. Shara attributes much of her success to the collaboration between her business partner and herself, who is located in the United States, while she is based in the United Kingdom. They also have teams in both countries. Beauty and the Beast Publishing goes beyond publishing books and... Continue Reading
I did not grow up with cell phones, social media, or electronics as my main source of communication. It was a different world in the ’60s, ’70s, and even the ’80s. Today, there is information overload, communication via text/email, and a culture that has practically eliminated the art of conversation. If you are of the older generation, I will bet when you attempt to talk to someone today it can be much more difficult than it was in the past. I believe we all know the WHY. What I observe is a lack of true connection, a conversation that is an exchange of thoughts, ideas, perceptions, and... Continue Reading