Posts Tagged With ‘ @BIZTALK ’

Most of us have experienced challenges in our lives that called for resilience. So, we could rightly think of ourselves as resilient entrepreneurs. Do you ever wonder what it takes to bounce back from life’s toughest moments? Think about it for a moment. When you hear ‘resilient entrepreneur,’ whose story resonates with you? Perhaps it’s the perseverance of Albert Einstein, who, despite initial academic setbacks, revolutionized our understanding of the universe with his theory of relativity. Or maybe it’s James Dyson, whose relentless experimentation led to the creation of the iconic... Continue Reading

I had occasion to speak with a prospect on a Zoom call the other day. She was looking for help in establishing her brand and marketing her online workshops and published materials. She insisted those things could be accomplished only by a digital marketing agency. I suggested digital marketing (or online marketing) simply means promoting stuff through digital channels using electronic technology, as opposed to print. I told her we employ tactics like email, social media, web-based advertising, text and multimedia messages, webinars, search engines, online customer communities, and other digital... Continue Reading