November 12th, 2023 Marcia Riner
In today’s fast-paced business landscape, the ability to swiftly adapt, innovate, and generate profits is essential for sustainable success. This is where profit coaching emerges as a game-changer, accelerating the journey towards financial growth and stability. The Power of Guided Expertise Imagine having a seasoned navigator beside you as you traverse uncharted waters. Profit coaching […]
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November 8th, 2023 Paulette Ensign
“Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.” -Robert Frost BIG TO BIGGER “I sold 1300 copies of my book this year and heard that’s pretty great results.” That’s what a recent new client shared with me. Yes, selling 1300 copies of […]
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November 5th, 2023 Marcia Riner
In the fast-paced world of entrepreneurship, where decisions can make or break your venture, having a clear business plan is your secret weapon. So, you might be wondering, what’s all the fuss about a business plan? Well, I’m here to tell you that it’s not just a piece of paper; it’s your roadmap to success. […]
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October 29th, 2023 Marcia Riner
In the world of business, competition is fierce, and getting your foot in the door can be challenging. That’s where the concept of an “entry offer” comes into play. An entry offer is a powerful tool that can help you not only attract new customers but also set the stage for long-term profitability. In this […]
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October 22nd, 2023 Marcia Riner
In the dynamic world of business, acquiring new customers is the lifeblood of growth and sustainability. To thrive in today’s competitive landscape, a well-structured customer acquisition plan is your guiding star. In this concise blog, we’ll dive into the essential elements of building a customer acquisition plan that drives business growth. Know Your Audience A […]
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October 15th, 2023 Marcia Riner
As the year draws to a close, businesses of all sizes are evaluating their financial performance and looking for ways to maximize their profits. Whether you’re a startup, a small business, or a large corporation, the year-end is a critical time to assess your strategies and implement changes that can enhance your bottom line. In […]
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October 9th, 2023 Marcia Riner
In the ever-competitive business landscape, one of the key factors that can significantly impact a company’s bottom line is the Cost of Goods Sold (COGS). COGS represents the direct costs associated with producing the goods or services that a business sells, and it’s a crucial metric in determining profitability. Fortunately, with a strategic approach, it’s […]
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October 4th, 2023 Paulette Ensign
“What differentiates sellers today is their ability to bring fresh ideas.”– Jill Konrath Imagine you recently heard or discovered you could reach more people and increase your bottom line by selling your how-to content in large quantities rather than one copy at a time to one person at a time. You notice the idea really […]
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October 1st, 2023 Marcia Riner
In today’s fiercely competitive business landscape, offering a top-notch product or service is just the first step toward success. What truly sets apart thriving businesses from the rest is their ability to deliver exceptional service. Service delivery is not just about meeting customer expectations; it’s about exceeding them. It’s about creating memorable experiences that keep […]
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September 24th, 2023 Marcia Riner
Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
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