Ever feel like you’re throwing Money at marketing and getting nothing in return? You’re not alone. In this episode, Whitney breaks down why so many businesses struggle to see results—and what to do about it.
With over a decade in marketing and PR, Whitney has seen it all. She’s spilling the biggest mistakes business owners make, why “more ads” isn’t always the answer, and how to actually measure if your marketing is working. Plus, she’s sharing her secret sauce.
What You’ll Learn:🔥 The #1 reason most marketing plans flop🎯 How to define success (so you actually know if it’s working)🔍 Why skipping research is a costly mistake⚡ The power of adaptability in marketing💡 When it’s time to bring in the pros
If you’re tired of marketing that misses the mark, this episode is your wake-up call. Hit play and let’s get your strategy on point!
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TheWhitneyLee.com
Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
