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The Raygacy ShowEp 208: From Tradition to Transformation- Leading a Legacy Brand into the Future W/ Alex Chow

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1. Ep 208: From Tradition to Transformation- Leading a Legacy Brand into the Future W/ Alex Chow The Raygacy Show 47:17

I had the incredible opportunity to sit down with Alex, the 2nd-generation owner of Huiji, on the latest episode of The Raygacy Show!

For over 30 years, Huiji has been a trusted name in Traditional Chinese Medicine (TCM) and health food products, with a presence across Singapore, Malaysia, and Indonesia. Under Alex’s leadership, the company has evolved from its roots as an importer and distributor into an innovative global brand—all while honoring the values and traditions that built its foundation.

In this episode, we dive deep into:

✔️ How Alex balances tradition with modern leadership

✔️ The transformation of Huiji from a family business into a global health brand

✔️ Adapting to a fast-changing business environment while staying true to your roots

✔️ The future of Traditional Chinese Medicine in today’s health and wellness industry

If you’re a business leader, a second-generation entrepreneur, or someone passionate about legacy and Innovation, this conversation is packed with insights you won’t want to miss!

Tune in now to hear Alex’s journey and how Huiji continues to bridge ancient Wisdom with modern wellness.

Learn more about Alex:

Website- https://huiji.com.sg/

LinkedIn- https://sg.linkedin.com/in/alex-chow-b7904566

Instagram- https://www.instagram.com/ceoalexcy/

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