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122 – Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn

  1. 122 - Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn 6:32

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them.

“In business, in life, in everything, there are situations that arise that are completely outside of our control.” – Catryn Becker

In this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn’s ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.

Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

Catryn Becker People Optimization Specialist

Catryn Becker is a dynamic and purpose-driven professional with a strong commitment to making a positive impact in the world. With a background in environmental engineering and a specialization in business strategy, Catryn possesses a unique blend of technical expertise and strategic acumen that allows her to navigate complex challenges and drive meaningful change.

Throughout her career, Catryn has consistently demonstrated her ability to guide organizations in making informed decisions regarding environmental sustainability, health, safety, and culture. As an MBA graduate from SDA Bocconi, Catryn honed her strategic thinking and leadership skills, while also developing a keen appreciation for diversity, equity, and inclusion. Her ability to forge strong relationships and build diverse networks has been instrumental in driving change and fostering collaboration.

A thought leader in the field of mental resiliency and mindset, Catryn has spoken on stage with basketball coach Phil Jackson, actors Kiefer Sutherland from 24 and Cole Hauser from Yellowstone as well as many billionaires and top business owners, She also hosts a business podcasts, contributes regularly on a local television network, and is an international best-selling author.

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