Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic Stroke and vasospasm. The company’s CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant. 

CEREFAST™ significantly improves blood flow to the brain at the earliest interventional opportunity by stimulating facial nerves during a two-minute, non-invasive procedure. “Time is brain,” explains Emilio, and in addition to almost immediate treatment for stroke, the product has been shown effective for the treatment of vasospasm (a potential fatal result of post-aneurysm treatment), and migraines. 

Emilio and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, hosted by Life Science Nation. (Wendy recently interviewed Dennis Ford, founder and CEO of Life Sciences Nation, which specializes in fundraising for life sciences companies.) 

From “Crazy Idea” to Modern Medical Device 

Emilio is also a Professor of Biomedical Engineering at Universidad Autónoma Metropolitana-Iztapalap (UAM-Iztapalapa) in Mexico City. He holds dual Spanish citizenship and speaks four languages (Spanish, English, French, and German) and holds a Ph.D. in Biomedical Engineering from Worcester Polytechnic Institute (WPI). Yet even with such a storied background, Emilio found himself at first skeptical of the whole concept. When his partner first floated the idea, Emilio said “it’s never gonna work.” 

Stroke is the leading cause of disability and the second leading cause of death worldwide. In the US, at least 800,000 people suffer a stroke each year, resulting in over 140,000 deaths. Worldwide, those numbers reach 15 million and 7 million, respectively. And these numbers ignore the lifelong disabilities affecting the survivors. 

As such, the global implications of CEREFAST™ are profound, representing more than just a medical Innovation; it signals a potential paradigm shift in emergency neurological care. In many regions, especially those with limited medical infrastructure, stroke patients often receive minimal treatment at the time of the incident and, as Emilio repeats, “time is brain.” 

Navigating Global Markets with Linguistic and Cultural Expertise 

And just as Emilio and his partner had to jump through interdisciplinary regulatory and engineering hoops to secure approval for human trials, the company’s go-to-market strategy was built upon a deeply nuanced cross-cultural understanding and attention to linguistic details. Emilio’s linguistic arsenal lends him a significant competitive advantage, allowing him to navigate complex international negotiations, build Relationships, and understand subtle communication cues. 

Except in China, one of Vacere’s primary target markets, where even English-speaking colleagues can be unreliable in their written translation and spoken interpreting. Emilio admits that he works with a professional language services company for dealings in China, adding that he more than occasionally finds himself translating or reviewing documents in one of his three fluent languages, time that could be better spent on the company’s core competencies. 

“Of course we’re going to do this worldwide,” Emilio says, starting with expansion into Europe and the start of a migraine study in Latin America next year. When approaching new markets and potential investors, he adds, follow a deliberate and thoughtful cultural playbook, strategically avoiding potentially divisive topics like politics and history, and instead focusing on universally engaging subjects that foster positive dialogue. “Innovation is a topic that everybody likes,” he notes. “Everybody has their own definition, but everybody wants to talk about it.” 

The Multilingual Entrepreneur’s Toolkit 

For any entrepreneur looking to expand globally, Emilio suggests keeping these skills at the ready: 

• Strong multilingual communication skills 

• Cultural intelligence and adaptability 

• A repository of positive, forward-looking conversation topics 

• Networking 

• An open mind for unconventional, innovative ideas 

• Diverse, international teams 

Listen to the full episode for more practical advice on securing international funding, and the language and cultural requirements for successful global expansion and marketing. 

Links: 

LinkedIn: https://www.linkedin.com/in/emiliosacristan/ 

Connect with Wendy – https://www.linkedin.com/in/wendypease/ 

Music: Fiddle-De-Dee by Shane Ivers – https://www.silvermansound.com 

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Wendy Pease Cultural Wordsmith

Wendy Pease is the owner and president of Rapport International, a language services company that provides high quality translation and interpretation services with a specialty in global marketing, legal, employee communications, and medical services. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She’s the author of the book “The Language of Global Marketing”, the host of the “Global Marketing Show” podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.

Wendy’s passionate about connecting people across languages and cultures. She lived in Mexico, Taiwan, and the Philippines where she fell in love with differing cultures and came to understand that we are all human, no matter the language we speak.