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April 7th, 2025

E144. How Making Your Website Accessible Gives Your Business a Competitive Edge

Discover how making your website accessible can give your business a real edge over competitors. Maxwell Ivey, a blind business coach, shares practical tips for business owners to make their websites and tech more user-friendly for everyone, including those with disabilities.

In this episode, you’ll learn how accessibility isn’t just about avoiding lawsuits – it can actually help your business grow. Maxwell explains how one company’s focus on accessibility led to reduced customer service costs and made them more attractive to talented job seekers.

Topics covered:
– Why keyboard-first design matters for all websites
– How to test your website’s accessibility (even if you’re not an expert)
– Why E-Commerce sites need to rethink their product descriptions and color naming
– Simple changes you can make this week to improve accessibility
– How AI is changing accessibility (both good and bad)

Connect with Maxwell Ivey:
Email: theaccessibilityadvantage@gmail.com
Website: theaccessibilityadvantage.com

Don’t forget to subscribe to Tech Your Business for more practical tech advice for your business!

#WebsiteAccessibility #BusinessTech #InclusiveDesign

🎙️ Hosted by Peter, the ‘Tech Your Business’ podcast is your go-to resource for all things tech, business, and Growth. Brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.

Be sure to like, comment, and subscribe for more episodes on leveraging Technology for business growth. Visit our website for additional resources and information!

Subscribe to our channel and hit the notification bell to stay updated on the latest episodes. Join us on this exciting journey as we explore the world of technology and its impact on businesses like yours.

Listen to the podcast on:
Apple podcasts:
https://podcasts.apple.com/us/podcast/tech-your-business/id1687571773
Spotify:

Pandora:
https://www.pandora.com/podcast/tech-your-business/PC:1001069052

Connect with us on social media:
Facebook: https://www.facebook.com/targetict
LinkedIn: https://www.linkedin.com/company/targetict
Twitter: https://twitter.com/targetict

More from Us:
– Target ICT Ltd – We make tech easy and accessible for businesses: https://targetict.co.uk
– Instant Setters – Get an AI assistant for your business phone calls: https://instantsetters.com
– Green Tech Pulse Podcast – Discover the latest in green technology: https://greentechpulse.com
– IXBRLify – Turn your financial reports into XBRL format quickly: https://ixbrlify.com
– Shortage Jobs – Find jobs that offer work visas: https://shortagejobs.com

#TechYourBusiness

Peter Banigo Entrepreneur & Podcast Host

I see myself as a very curious person and also a problem solver, This I believe is what led to my journey for almost a decade exploring different businesses in different industries.
My zone of genius has always been Technology and breaking down complex and this is all I do now, with my podcast - Tech your Business and also my business.

When I'm not doing that, I love to travel, read and take things apart (car, mobile phone, anything that catches my fancy).

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