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March 25th, 2025

EP295 Is Your Business Built for Long Term Value or Just Survival? Featuring Saul Cohen

Is your business built for long-term value or just survival?

Guest:  Saul Cohen, Accountant and Acquisitions Expert – The Expert Eye

Host: Marcia Riner, Business Growth Strategist – Infinite Profit®

In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it’s time to sell.

🔹 Key Topics Discussed:
✔️ The critical decision: Lifestyle business vs. scalable exit-focused company (09:30)
✔️ How business buyers determine value—what really matters (17:10)
✔️ The two core factors that drive business valuation: cash flow & risk reduction (19:40)
✔️ Why now is the best time to buy a business—our generational opportunity (25:50)
✔️ How entrepreneurs can leverage AI to increase efficiency and business value (30:20)
✔️ The hidden value of culture in business sales and how it impacts deal success (40:50)
✔️ The ‘wrapper’ effect: How intangible factors can boost valuation by up to 30% (47:20)
✔️ Why waiting too long to plan your exit can cost you millions (53:15)

🎧 Tune in to get practical insights on increasing your business’s value, structuring a strategic exit, and why now is a prime time to invest in acquisitions.

🔗 Resources & Links:
📖 Join the waitlist for Saul Cohen’s upcoming book on business exits & valuation strategies! https://theexperteye.co.uk/waitlist
🌎 Learn more about Saul’s firm, The Expert Eye, and his work in acquisitions & exit planning. https://theexperteye.co.uk/

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💰This episode is sponsored by Profit Booster® Podcast Monetization Hub. 

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving Money on the table. Get started today at https://ProfitBoosterPod.com
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Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

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🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

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👤 About Marcia Riner

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Marcia Riner Business Growth Strategist

Marcia Riner is a nationally recognized business growth strategist. Business Owners come to Marcia looking to exponentially boost their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you in just a few minutes.

Marcia is a visionary and expert in business growth, increasing profitability, preparing your business for a future sale. She hosts her weekly PROFIT With A Plan podcast with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner.

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