In this week’s episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Michael Coleman of ColeCut Sound about his career in radio marketing, his new book, and changing the advertising paradigm.

Our favorite moments::

• <01:52> A good marketing ad is a good conversation
• <07:03> Advertising is information but it has to be engaging
• <08:45> The audience’s discovery is more important than what you’re telling them
• <10:39> Effective sounds has to be visual in an audio-only ad
• <12:08> We are all our own brand
• <15:58> Empathy is understanding the other’s needs without talking about it
• <20:01> We live in a mess age, an over-communicated society

If you enjoyed this conversation about changing careers and new perspectives, check out Season 1, Episode 6: Interview: Ryan Spence, From Big Law to Speaker & Author. The link is in the show notes.

Rourke Training’s webpage: https://www.rourketraining.com/

Ongoing Masgtery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/

RSS feed: https://feeds.captivate.fm/ongoing-mastery/

Read a transcript of this episode: https://share.descript.com/view/njU58k9qH3s

For the video version of this episode: https://youtu.be/VxWrU5SJ5kg

• ColeCutSound on Instagram
• Michael Coleman on Facebook
• Michael Coleman’s LinkedIn profile
• Tony Pisanelli’s book: The Phoenix Career Principles
• Michael Coleman’s book: A Better Message (in a Mess-Age)
• ColeCutSound
• S1 Ep 6: Ongoing Mastery: Presenting & Speaking – Interview: Ryan Spence, From Big Law to Speaker & Author

LinkedIn: https://www.linkedin.com/in/kirstenrourke/

Facebook: https://www.facebook.com/kirstenmalenarourke

Twitter: https://twitter.com/kirstenrourke?lang=en

Instagram: https://www.instagram.com/rourketraining/

Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen

Most Recent Episodes

December 5, 2023 Mature Content

Bonus Episode – How Important is Storytelling?: Interview with Ryan Austin of Cognota

In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Ryan Austin of Cognota about storytelling, public speaking, and why learning & development needs to be...

Listen · 21:41

November 28, 2023 Mature Content

Bonus Episode – Do Experienced Speakers Get Nervous?: Interview with Kristen Nielsen Donnelly, Ph.D.

In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Kristen Nielsen Donnelly about the connection between nervousness and a speaker’s responsibility to their...

Listen · 29:04

October 24, 2023 Mature Content

What’s New in Our Entrepreneurial Journey?: Season 5 Wrap-up

In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten and Kellie talk about current developments in their entrepreneurial journey. Find out why Kirsten’s rediscovered a...

Listen · 17:46

Load More Episodes

Kirsten Rourke CEO of Rourke Training

Kirsten Rourke is the mouth and mind of Rourke Training, LLC. She is on a mission to create engaging communication in online and in-person presentation and speaking spaces. Kirsten is the creator of the Prep, Practice, & Pivot method for elevating presenting and speaking skills. She works with leaders to transform online educational, sales, and corporate events to meet business and learning goals. She has spoken, coached, trained, and facilitated for thousands of companies internationally since 2000. She speaks on and provides expert coaching on Public Speaking, Running Virtual Events, Instructional Design, Storytelling, and Creating Online Engagement. In addition to being a Certified Technical Trainer and Certified Online Training Professional, she also has a Master’s of Education in Instructional Design. She also runs a podcast and community, Ongoing Mastery: Presenting and Speaking, to support development and improvement in creating successful, targeted results in pitches, sales presentations, training, and high-stake events.