In this week’s episode of Ongoing Mastery: Presenting & Speaking, Kirsten and Kellie talk about Kirsten’s experience at the Black Hat cybersecurity conference, why so many vendors on the convention floor missed the point, and the one that really blew her away. Find out why cybersecurity folks are Kirsten’s people.

Our favorite moments:

• (02:21) Kirsten’s expectations vs her experience at Black Hat
• (05:27) Stunt marketing that didn’t land
• (07:01) Missing the point, which is to develop Relationships
• (07:11) Really bad booth choice #1: heckling passersby
• (08:44) Really bad booth choice #2: sound design that muffles the speaker
• (09:54) Troubleshooting solutions on the convention floor
• (11:04) Treating relationship-building like a transaction
• (12:56) Kirsten listens & adapts her message in the moment
• (15:24) Everything that Kirsten’s favorite booth did right
• (18:22) Kirsten’s takeaway
• (18:40) Kellie’s takeaway

If you enjoyed this conversation about Kirsten’s experience at Black Hat, check out Season 1, Episode 4: NSA Influence2022: Notes from a First-Time Attendee. The link is in the show notes.

Rourke Training’s webpage: https://www.rourketraining.com/

Ongoing Masgtery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/

RSS feed: https://feeds.captivate.fm/ongoing-mastery/

Read a transcript of this episode:  https://share.descript.com/view/lCrBFYlx03h

For the video version of this episode: https://youtu.be/AK_WUSmPaNs

• HUMAN Security, whose booth at Black Hat looked like a comic book shop
• “Spray and Pray” Marketing is Dead
• Charlie Brown’s teacher’s voice
• Jake Williams, IANS Faculty | Leading Cybersecurity Expert
• Splunk, a cybersecurity company, on LinkedIn
• Rock ‘Em Sock ‘Em Robots – Wikipedia
• Stunt Marketing | Deviate Labs
• CyberPod World on LinkedIn
• Arisia. “New England’s Largest, Most Diverse Sci-Fi & Fantasy Convention”
• Boskone, New England Science Fiction Association
• What’s it Like at Hacker Summer Camp? | CNET
• Spaghetti Western – TV Tropes
• Clint Eastwood’s movie career | imdb.com
• Black Hat | Home
• Black hat (computer security) – Wikipedia
• Black and white hat symbolism in film – Wikipedia
• The Society for Creative Anachronism | SCA
• Ongoing Mastery: Presenting & Speaking S1, Ep 4 | NSA Influence2022: Notes from a First-Time Attendee –

LinkedIn: https://www.linkedin.com/in/kirstenrourke/

Facebook: https://www.facebook.com/kirstenmalenarourke

Twitter: https://twitter.com/kirstenrourke?lang=en

Instagram: https://www.instagram.com/rourketraining/

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Kirsten Rourke CEO of Rourke Training

Kirsten Rourke is the mouth and mind of Rourke Training, LLC. She is on a mission to create engaging communication in online and in-person presentation and speaking spaces. Kirsten is the creator of the Prep, Practice, & Pivot method for elevating presenting and speaking skills. She works with leaders to transform online educational, sales, and corporate events to meet business and learning goals. She has spoken, coached, trained, and facilitated for thousands of companies internationally since 2000. She speaks on and provides expert coaching on Public Speaking, Running Virtual Events, Instructional Design, Storytelling, and Creating Online Engagement. In addition to being a Certified Technical Trainer and Certified Online Training Professional, she also has a Master’s of Education in Instructional Design. She also runs a podcast and community, Ongoing Mastery: Presenting and Speaking, to support development and improvement in creating successful, targeted results in pitches, sales presentations, training, and high-stake events.