“You don’t need to be the opposite of the rest of your category just for the sake of being different.”
Notable Moments
00:53 The Adventure Factory
05:10 Teamwork is Essential in Designing and Escaping Rooms
06:39 Accessible and Story-Driven Experiences
10:30 Revamping Escape Game Marketing
14:27 Developing Virtual Games During Pandemic
19:28 Guest Feedback to Drive Decisions
20:34 Escape Room Experience Challenges
24:27 Unique Value: Exclusive Orlando Experience
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During a visit to Nashville, I stepped into a world full of creativity and storytelling. The Adventure Factory of The Escape Game is where architects, engineers, scenic artists, and game designers turn ideas into interactive puzzle experiences. Teddy Cheek, the Senior Director of Marketing at The Escape Game, was my guide. Even though I knew it would be neat, the visit left me in awe.
Teddy joins for a conversation about knowing what you really sell. For example, The Escape Game is more than challenging games. They focus on creating fun and engaging escapes accessible to everyone, regardless of their skill levels.
Read my blog for more from Teddy on the way you can turn ordinary into extraordinary.
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