The X-Factor is your 10 to 100x underlying advantage.
It’s usually invisible to your customers but underpins your strategy and blocks your competitors from trying to copy you.
Finding your X-factor can be a daunting task. Still, it’s essential if you want to build a successful and sustainable business.
Do you have one?
In this episode, I’ll define the X-factor for businesses and provide practical recommendations for entrepreneurs to find their X-factor.
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I am a French national who left France at 23, and spent 20 years in South-East Asia, before relocating to Finland in the summer of 2019.
My professional background is in market research and advertising, where I ran small businesses of up to 150 people across 3 countries.
I've always cared more about others than about myself. I've developed a passion for coaching, mentoring, advising, and training people throughout the years. Combined with my entrepreneurial mindset, becoming a coach to entrepreneurs just made sense.
Today, I combine my experience and expertise to unlock entrepreneurs from situations they create when they become the bottleneck in their business.
