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Prateek ShrivastavaAnalytics: Driving business value matters more than perfect models (episode #133)

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1. Analytics: Driving business value matters more than perfect models (episode #133) Prateek Shrivastava 37:49

Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’

Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your organization.

Now here’s another version of that same Wisdom – ‘automate your job.’

That’s a lesson from my most recent guest. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Prateek Shrivastava, advanced analytics manager, Cummins [https://www.cummins.com/].

Cummins is a public company traded on the New York Stock Exchange. It reported $34.1 billion in revenue for 2024.

Shrivastava leads a worldwide team of five data scientists, and his team estimated they generate $50 million in annual savings with their models.

Lessons from the things he made

• Embrace failure
• Pivoting is a superpower
• Driving business value matters more than perfect models
• Helping others creates genuine connections
• Automate your job
• Be your own brand

Discussed in this episode

Customer-First Offer session of MEC:200 Design Your Offer [https://marketingsherpa.com/article/interview/DTC] – April 10th at 1 pm EDT

Social Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]

Value Proposition Power: 3 ways to intensify the force of your value proposition [https://meclabs.com/course/sessions/value-proposition-power/]

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.