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January 8th, 2024

#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel

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Park Howell, Brand Story Strategist#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel
  1. #445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel Park Howell, Brand Story Strategist 42:44

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling flywheel.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

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