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Maureen Ballatori Founder + CEO, Agency 29 - Host, Spilled Salt Podcast

I am the founder and CEO of Agency 29, an award-winning brand-building firm for food, beverage, and agriculture brands. My experience in brand strategy helps companies scale business Growth, define their unique marketing message, and attract their ideal audiences.

My rural roots are the root of my passion for agriculture marketing, food, and craft beverage. An active community member, I proudly hold multiple board seats for local and international organizations and I am a national speaker and workshop facilitator.

Recent Content

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Ss5 Ep 8: From One Jar To Many: How Pauly Guglielmo Went From Hustle To Flow With Craft Cannery &Raquo; Spilledsalt Season 5 Pauly Guglielmo 8 Square6Ba70
SS5 Ep 8: From One Jar to Many: How Pauly Guglielmo Went from Hustle to Flow with Craft Cannery

Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food st…

Listen in to this ep…

Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.

Listen · 57:14
Ss5 Ep 7: Breeding The New Apple Varieties Of The Future With Susan Brown &Raquo; Spilledsalt Season 5 Susan Brown Episode 7 Square 4Javmw
SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown

Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand …

Join host Maureen Ba…

Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.

Listen · 36:07
Ss5 Ep 6: Anytime Spritz And Intentional Consumption With Regenerative Organic Spirits &Raquo; Spilledsalt Season5 Maddyandtaylor Episode6 R44New
SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits

On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are res…

On this episode of S…

On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.

Listen · 42:49
Ss5 Ep 5: How Dylan Vaca And The Delong Company’s Grown Climate Smart Initiative Are Leading The Way In Sustainable Agriculture &Raquo; Spilledsalt Season5 Dylanvaca Episode5 Ncwkwu
SS5 Ep 5: How Dylan Vaca and the DeLong Company’s Grown Climate Smart Initiative are Leading the Way in Sustainable Agriculture

On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentive…

On this episode of S…

On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.

Listen · 35:09
Ss5 Ep 4: How Sarah Hartmann Launched A Frozen Cpg Brand To A Warm Audience &Raquo; Spilledsalt Season 5 Sarahhartman Episode 4 Square782Oo
SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience

On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

On this episode of S…

On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

Listen · 54:07
Ss5 Ep 3: Building A Legacy In Agriculture With Jolene Brown &Raquo; Spilledsalt Season 5 Jolenebrown Episode 3 Square6Vrab
SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown

On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of Legacy, succession planning, and ba…

On this episode of S…

On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.

Listen · 41:22
Ss5 Ep 2: Matt Brown And The Role Of Traceability In Food And Beverage &Raquo; Spilledsalt Season 5 Mattbrown Episode 2 Square9Q3Ip
SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage

When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballat…

When margins are tig…

When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.

Listen · 34:47
Ss5 Ep 1: Jim Trezise On Advocacy For Wine In The Anti-Alcohol Movement &Raquo; Spilledsalt Season 5 Jimtrezise Episode 1 Square7Otmq
SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement

Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering val…

Jim Trezise shares h…

Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.

Listen · 38:23
Ss4 Ep 9: Bonus How To Launch A Podcast That’s Worth The Squeeze &Raquo; Spilledsalt Season 4 Episode 9 Bonusepisode Square96R2U
SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze

Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a …

Thinking of hitting …

Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.

Listen · 33:08
Ss4 Ep 8: Creating A Win-Win Situation For Autonomous Tractors With Ben Alfi Of Bluewhite &Raquo; Spilled Salt Podcast Season4 Cover Ss Season4 Coverart Sm
SS4 Ep 8: Creating a Win-Win Situation for Autonomous Tractors with Ben Alfi of Bluewhite

In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

In this episode of t…

In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

Listen · 33:37
Ss4 Ep 7: Advocating For Biointensive Viticulture With Paul Brock Of Silver Thread Winery &Raquo; Spilled Salt Podcast Season4 Cover Ss Season4 Coverart Sm
SS4 Ep 7: Advocating for Biointensive Viticulture with Paul Brock of Silver Thread Winery

Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with Innovation and integrity.

Meet Paul Brock in t…

Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.

Listen · 39:59
Ss4 Ep 6: Growing Successful Food Service Brands With Matt Cotton Of Rooted Food Sales &Raquo; Spilled Salt Podcast Season4 Cover Ss Season4 Coverart Sm
SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales

Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey off…

Matt Cotton, founder…

Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.

Listen · 34:33
Ss4 Ep 5: Future-Proofing Farms With Warren Lee And Lachlan Campbell Of Proagni &Raquo; Spilled Salt Podcast Season4 Cover Ss Season4 Coverart Sm
SS4 Ep 5: Future-Proofing Farms with Warren Lee and Lachlan Campbell of ProAgni

In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they b…

In this episode of t…

In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they bring to the agriculture industry.

Listen · 47:14
Ss4 Ep 4: Launching And Scaling In A Competitive Industry With Bluebird Hardwater'S Will Blum &Raquo; Spilledsalt Season 4 Episode 4 Willblum Square Sm7Qz6W
SS4 Ep 4: Launching and Scaling in a Competitive Industry with Bluebird Hardwater's Will Blum

In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector.   F…

In this episode of S…

In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector.   For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.

Listen · 34:52
Ss4 Ep 3: Driving Data-Informed Agriculture And Precision Pollination With Beehero’s Omer Davidi &Raquo; Spilledsalt Season 4 Episode3 Omerdavidi Square Sma9G0N
SS4 Ep 3: Driving Data-Informed Agriculture and Precision Pollination with BeeHero’s Omer Davidi

Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s  revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture…

Meet Omer Davidi, CE…

Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s  revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture.   Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/.

Listen · 31:53
Ss4 Ep 2: A Passion For Journalism And Emerging Brands: Nosh'S Monica Watrous &Raquo; Spilledsalt Season 4 Episode 2 Monicawatrous Square Sma6J8Q
SS4 Ep 2: A Passion for Journalism and Emerging Brands: NOSH's Monica Watrous

Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG …

Listen in to Spilled…

Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry.   Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/.

Listen · 27:44
Ss4 Ep 1: Breaking Down Barriers One Bottle At A Time: Wine Stories With Maiah Johnson Dunn &Raquo; Season 4 Maiahjohnsondunn Episode1 V02 Square86Dge
SS4 Ep 1: Breaking Down Barriers One Bottle at a Time: Wine Stories with Maiah Johnson Dunn

Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers…

Follow along on this…

Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery.   For a full episode transcript, visit https://agency29.com/blog/breaking-down-barriers-one-bottle-at-a-time-wine-stories-with-maiah-johnson-dunn/.

Listen · 29:49
Ss3 Ep 8: Empowering New Food And Beverage Entrepreneurs With Rhonda Destino &Raquo; Season 3 Rhonda Destino Episode 8 Square Sm
SS3 Ep 8: Empowering New Food and Beverage Entrepreneurs with Rhonda Destino

From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballator…

From community advoc…

From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.

Listen · 35:24

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