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Helen Polise TheMuthership - Social Media Content Expert

Helen Polise, aka the “Social Media Teacher” is a TV commercial director with 35+ years of experience elevating numerous global brands. After a quick rise to TikTok and Instagram fame as @themuthership, she currently has over 980k+ followers who learn from her tutorials and love her upbeat Lifestyle content! Helen demystifies the social media process and teaches people step–by–step how to create video content through her FREE courses and workshops. Her twice-weekly email and social media podcast provide social media updates, trends, content tips, insights and strategies on all things related to social media. HelloSocialize.com to find it all.

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The Socialize Forecast - 1/21/25 Time To Diversify &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 1/21/25 Time to Diversify

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, inc…

After experiencing a…

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections.@themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus on her core goals during unexpected the unexpected disruption.Studio Updates:- Supporting members with alternative editing tools like VideoLeap during CapCut downtime.- Weekly mini-challenges focusing …

Listen · 23:55 Watch Now
The Socialize Strategy - Reviewing Apps &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Reviewing Apps

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and Stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She …

Episode Summary: Thi…

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own Burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.Key topics include:• The emotional toll of TikTok ban rumors and strategies for staying grounded.• A cautionary tale about mobile banking: how to avoid d…

Listen · 20:48
The Socialize Strategy - Reviewing Social Media Apps &Raquo; Hqdefault 398
The Socialize Strategy – Reviewing Social Media Apps

Episode Summary:This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. Sh…

Episode Summary:T…

Episode Summary:This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.Key topics include: • The emotional toll of TikTok ban rumors and strategies for staying grounded. • A cautionary tale about mobile banking: how to a…

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The Socialize Forecast - 1/14/25 Red Note App &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 1/14/25 Red Note App

TikTok Ban? Adapting, Exploring, and Thriving as a Creator Key Topics Discussed:1. Personal Reflections on the TikTok Ban:o The emotional impact on creators during uncertain times.o Acknowledging the…

TikTok Ban? Adapting…

TikTok Ban? Adapting, Exploring, and Thriving as a Creator Key Topics Discussed:1. Personal Reflections on the TikTok Ban:o The emotional impact on creators during uncertain times.o Acknowledging the potential financial and creative disruptions.o Staying true to the mindset of focusing on what you can control.2. Advice for Creators:o Keep creating and having fun on TikTok while it’s still available.o Focus on transferable skills—short-form video expertise works across platforms.o Avoid panicking or exhausting energy on promoting other platforms unnecessarily.3. Exploring Alternative Platf…

Listen · 25:42 Watch Now
The Socialize Strategy - Build Your Email List &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Build Your Email List

How to Start Your Email ListHelen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity w…

How to Start Your Em…

How to Start Your Email ListHelen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.Key Takeaways: Starting an Email List:Why Build an Email List?Safeguard your audience in case of platform changes.Ensure direct communication with your followers without relying on algorithms.Getting Started:Start collecting emails with a simple incentive (e.g., a free PDF, ch…

Listen · 19:09 Watch Now
The Socialize Forecast - 1/7/25 Resolution Time &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 1/7/25 Resolution Time

Today's podcast kicks off with fresh vibes and a focus on creativity! Episode Highlights: 1. Dressing with IntentionHelen’s New Year’s resolution: dress intentionally from head to toe daily, eve…

Today's podcast kick…

Today's podcast kicks off with fresh vibes and a focus on creativity! Episode Highlights: 1. Dressing with IntentionHelen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home.Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share!2. Socialize Studio Success StoriesThe Transition Challenge is a hit!Teaching video editing and transitions is not just rewarding for participants but deeply fulfilling for Helen.Sharing participant successes on Instagram and TikTok stories helps build engagement and showcase what…

Listen · 18:06 Watch Now
The Socialize Strategy - Content Planning &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Content Planning

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online.…

In this episode, we …

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include:Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial.Understanding Your Why: Reflect on why these goals matter to you emotionally and professionally.Knowing Your Audience: Identify who you're speaking to and how to resonate with them authentically.Building Accountability: The power of systems and…

Listen · 28:31 Watch Now
The Socialize Forecast - 12/31/24 Happy New Year! &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 12/31/24 Happy New Year!

"Kicking Off the New Year with Creativity and Challenges"Episode 106 Highlights Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential…

"Kicking Off the New…

"Kicking Off the New Year with Creativity and Challenges"Episode 106 Highlights Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions. The Transition Trio Challenge: -       Launching on January 2nd, 2025.-       A 7-day skill-building challenge focused on creating seamless video transitions.-       Perfect for starting the year by learning something new without committing to a long-term resolution. Join HERE FREE if you are already a studio…

Listen · 15:23
The Socialize Forecast - 12/31/24 Happy New Year &Raquo; Hqdefault 761
The Socialize Forecast – 12/31/24 Happy New Year

"Kicking Off the New Year with Creativity and Challenges" Episode 106 HighlightsReflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and …

"Kicking Off th…

"Kicking Off the New Year with Creativity and Challenges" Episode 106 HighlightsReflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions.The Transition Trio Challenge: - Launching on January 2nd, 2025. - A 7-day skill-building challenge focused on creating seamless video transitions. - Perfect for starting the year by learning something new without committing to a long-term resolution.Join HERE FREE if you are already a studio member: https:/…

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The Socialize Strategy - Diversify Your Content &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Diversify Your Content

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme.  Episode Overview: With all the recent talk abou…

On TODAY’S PODCAST…

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme.  Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts down.  We also discuss how to choose the right platforms for your content, and how an email list can …

Listen · 18:54 Watch Now
The Socialize Forecast - 12/24/24 2024 Recap &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 12/24/24 2024 Recap

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way…

Today's podcast epis…

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress! HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it! If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation Coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the link below to see gifting options! Check out the Socia…

Listen · 18:07
The Socialize Forecast - 12/24/24 2024 Recap &Raquo; Hqdefault 632
The Socialize Forecast – 12/24/24 2024 Recap

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way…

Today's podcast epis…

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress!Here’s the trend if you want to reflect on what happened over the past year and post about it: https://www.tiktok.com/t/ZTYpjkMdJ/If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the link below to see gifting op…

Watch Now
The Socialize Strategy - Tiktok Ban Prep &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – TikTok Ban Prep

TikTok Ban + Mystery Drones = What a Time to Be Alive! In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance …

TikTok Ban + Mystery…

TikTok Ban + Mystery Drones = What a Time to Be Alive! In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it. Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban. Aaron ParnasUnder The Desk News Plus, hear from @themuthership as she candidly shares how she’s processing the potential loss of her 1.1 million followers. She also offers a unique perspectiv…

Listen · 21:56 Watch Now
The Socialize Forecast - 12/17/24 Tiktok Ban Update &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 12/17/24 TikTok Ban Update

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your …

There is a lot of in…

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely. Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all prepared, it won’t get banned! Check out the Socialize Studio HERE! And if you’re looki…

Listen · 18:31
The Socialize Forecast - 12/17/24 Tiktok Ban Continued &Raquo; Hqdefault 459
The Socialize Forecast – 12/17/24 TikTok Ban Continued

There is a lot of information circulating about what might happen, so the best course of action is to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with y…

There is a lot of in…

There is a lot of information circulating about what might happen, so the best course of action is to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely.Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all prepared, it won’t get banned!Check out the Socialize Studio here: https://www.hellosocialize.com/studioAnd if you’re looking for an unusual holiday gift, try g…

Watch Now
The Socialize Strategy - Going Live On Social Media &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Going Live on Social Media

Today’s episode covers some tips for going live on social media!In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live stream…

Today’s episode co…

Today’s episode covers some tips for going live on social media!In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live Streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach.What You’ll Learn in This Episode:Preparation is Key: How to plan your live session, from choosing the right topic to setting up your space for success.Engagement Tips: Learn how to interact with viewers in real time, answer questions, and build com…

Listen · 20:02
The Socialize Forecast - 12/10/24 Olive Oil Girl &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 12/10/24 Olive Oil Girl

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared…

Today's podcast epis…

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement.  Her follow-up video reenacting the chaos is now nearing 20 million views, proving once again that storytelling can dominate social media and drive massive viralit…

Listen · 15:00 Watch Now
The Socialize Strategy - Find Your Niche &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Find Your Niche

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential to…

Today's podcast epis…

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media. We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just starting out or looking to refine your focus, the strategies we discussed will help you identify your passions and align them with the content that resonates most with your community. Catch the full epi…

Listen · 16:31 Watch Now

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