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Helen Polise TheMuthership - Social Media Content Expert

Helen Polise, aka the “Social Media Teacher” is a TV commercial director with 35+ years of experience elevating numerous global brands. After a quick rise to TikTok and Instagram fame as @themuthership, she currently has over 980k+ followers who learn from her tutorials and love her upbeat Lifestyle content! Helen demystifies the social media process and teaches people step–by–step how to create video content through her FREE courses and workshops. Her twice-weekly email and social media podcast provide social media updates, trends, content tips, insights and strategies on all things related to social media. HelloSocialize.com to find it all.

Recent Content

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The Socialize Forecast - 11/19/24 Youtube Vs Tiktok &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 11/19/24 YouTube vs TikTok

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas.    If you want to re…

Today’s episode ki…

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas.    If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail.  If you want to film in vertical format for social media and then format back to landscape, it's not ideal, but it's possible. Here is a tutorial which explains that in detail. Check out the Socialize Studio here!  Listeners’ questions were answered:I went viral wit…

Listen · 19:17 Watch Now
The Socialize Strategy - Speaking Video Tips &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Speaking Video Tips

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-…

In today’s episode…

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to. Spots are filling up fast, and right now, you can save 25%—but only for a limited t…

Listen · 23:33 Watch Now
The Socialize Forecast - 11/12/24 Going Viral &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 11/12/24 Going Viral

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy.   CLICK HERE for …

Today’s episode co…

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy.   CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform. HERE'S THE TUTORIAL for how to make great speaking videos. Listeners’ questions were answered:If I click on collaboration will my video show up on that person’s account?Is it good to post lifestyle content interspersed with my shop videos?I have a business account and as soon as I add a product tag my views go down ve…

Listen · 16:21 Watch Now
The Socialize Strategy - Revamp Your Fyp &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Revamp Your FYP

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only!   The studio is a virtual space for you as a creator to get weekly inspiration, guida…

In today’s episode…

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only!   The studio is a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing!  Also covered today was how to curate your for you page if you are seeing too much content that you are not interested in!! Links mentioned:If you’re interested in getting in with a lifetime discount, use code: STUDIOPASS25 when you CLICK THIS LINK TO JOIN!HERE'S THE TUTORIAL to create a collection of yo…

Listen · 11:47 Watch Now
The Socialize Forecast - 11/5/24 Start With The Ending &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 11/5/24 Start with the Ending

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter ab…

Today’s episode co…

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter about how to grab your audience by starting your video at the end!   CLICK HERE to see the video she referenced! Also these questions were answered:-       Should I add my audio in Instagram or can I add it in Capcut?-       Why am I being prompted to promote my videos?-       If I’m just getting started, how do I figure out what to do, promote or share? If you landed here by chanc…

Listen · 22:25 Watch Now
The Socialize Strategy - Social Media Support &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Social Media Support

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we…

Today’s episode is…

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we team up and help each other!  Helen shared her passion for teaching, some production insights and announced the launch of the Socialize Studio which is coming on November 14th!. The studio will be a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing!  Tune in to hear all the details and w…

Listen · 14:57 Watch Now
The Socialize Forecast - 10/24/24 Content Productivity &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 10/24/24 Content Productivity

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating!  Two key questi…

Today’s episode ki…

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating!  Two key questions were answered:-       how to go live on a bigger screen-       how to steer your content toward a specific region  And of course, we covered this week’s trends, original content ideas, and social media updates! Link to an additional fun trend which was mentioned toward the end! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twic…

Listen · 21:24
The Socialize Forecast - 10/29/24 Content Productivity &Raquo; Hqdefault 683
The Socialize Forecast – 10/29/24 Content Productivity

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating!Two key questio…

Today’s episode ki…

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating!Two key questions were answered: - how to go live on a bigger screen - how to steer your content toward a specific regionAnd of course, we covered this week’s trends, original content ideas, and social media updates!Link to an additional fun trend which was mentioned toward the end: https://www.tiktok.com/t/ZTFpqPABY/If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly t…

Watch Now
The Socialize Strategy - Content Collaboration &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Content Collaboration

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! NY Liberty Ticker Tape parade recap: HERE IS THE LINK to the tutorial about…

Today’s episode of…

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! NY Liberty Ticker Tape parade recap: HERE IS THE LINK to the tutorial about using hooks in your videos!SUJA ORGANIC content which I created when I was out and about in NYC! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses…

Listen · 24:44 Watch Now
The Socialize Forecast - 10/22/24 Answering Questions &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 10/22/24 Answering Questions

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Moonstruck “I love your daughter” trend on TikTok - CLICK HERE!CLICK HER…

Today’s episode of…

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Moonstruck “I love your daughter” trend on TikTok - CLICK HERE!CLICK HERE for my Pronamel production crew video recap:  If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, …

Listen · 23:08 Watch Now
The Socialize Strategy - Social Media Hooks &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Social Media Hooks

In today’s episode of the Socialize Strategy we started by answering some specific listener’s questions. But the rest of the episode was a deep dive into social media hooks and how to use them eff…

In today’s episode…

In today’s episode of the Socialize Strategy we started by answering some specific listener’s questions. But the rest of the episode was a deep dive into social media hooks and how to use them effectively. Lorraine’s mega viral video on TikTok!  Lorraine’s viral video on Instagram! Lorraine's follow up montage video on Instagram.  If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize o…

Listen · 27:17 Watch Now
The Socialize Forecast - 10/15/24 Submit Questions &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 10/15/24 Submit Questions

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! We want your social media questions! We’d love to tackle topics you need h…

Today’s episode of…

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! We want your social media questions! We’d love to tackle topics you need help with, so CLICK HERE to submit a question!  Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Listen · 15:17 Watch Now
The Socialize Strategy - Social Media Myths + Facts &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Social Media Myths + Facts

In today’s episode of the Socialize Strategy we reviewed some common social media myths and facts! If you’re wondering about posting frequency, follow strategy, and some of the advice given by soc…

In today’s episode…

In today’s episode of the Socialize Strategy we reviewed some common social media myths and facts! If you’re wondering about posting frequency, follow strategy, and some of the advice given by social media gurus, this should set the record straight! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter ch…

Listen · 18:44
The Socialize Strategy - Social Media Myths &Amp; Facts &Raquo; Hqdefault 294
The Socialize Strategy – Social Media Myths & Facts

In today’s episode of the Socialize Strategy we reviewed some common social media myths and facts! If you’re wondering about posting frequency, follow strategy, and some of the advice given by soc…

In today’s episode…

In today’s episode of the Socialize Strategy we reviewed some common social media myths and facts! If you’re wondering about posting frequency, follow strategy, and some of the advice given by social media gurus, this should set the record straight!If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! https://www.hellosocialize.comFollow us on social media: @themuthership on TikTok and Instagram @julipolise on TikTok and Instagram @hellosocialize on InstagramFind our FREE workshops and courses on our website: HelloSocialize.c…

Watch Now
The Socialize Forecast - 10/8/24 Under The Rug &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 10/8/24 Under the Rug

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! The rug mystery original TikTok!The trophies given to good will original Tik…

Today’s episode of…

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! The rug mystery original TikTok!The trophies given to good will original Tiktok!Mom running to retrieve the trophies – posted by the trophy girl herself! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on Instagram Find our FREE workshops and courses on our website. For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli” 

Listen · 22:10 Watch Now
The Socialize Strategy - Spam Bots Trolls &Raquo; M2M0Ys5Qcgvn
The Socialize Strategy – Spam Bots Trolls

In today’s episode of the Socialize Strategy we covered a topic that is a major problem on social media and often catches newbies off guard – how to deal with spam accounts, bot accounts and troll…

In today’s episode…

In today’s episode of the Socialize Strategy we covered a topic that is a major problem on social media and often catches newbies off guard – how to deal with spam accounts, bot accounts and trolls on social media!  Other questions which were answered:-       As a Canadian creator, how can I monetize on TikTok?-       What is the best way to post links on social media? If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@…

Listen · 27:36
The Socialize Strategy - Spam Bots Trolls! &Raquo; Hqdefault 101
The Socialize Strategy – Spam Bots Trolls!

In today’s episode of the Socialize Strategy we covered a topic that is a major problem on social media and often catches newbies off guard – how to deal with spam accounts, bot accounts and troll…

In today’s episode…

In today’s episode of the Socialize Strategy we covered a topic that is a major problem on social media and often catches newbies off guard – how to deal with spam accounts, bot accounts and trolls on social media!Other questions which were answered: - As a Canadian creator, how can I monetize on TikTok? - What is the best way to post links on social media?If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! https://www.hellosocialize.comFollow us on social media: @themuthership on TikTok and Instagram @julipolise on TikTok…

Watch Now
The Socialize Forecast - 10/1/24 Un-Editing Trend &Raquo; M2M0Ys5Qcgvn
The Socialize Forecast – 10/1/24 UN-Editing Trend

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Also today @themuthership shared her thoughts about some prediction about une…

Today’s episode of…

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Also today @themuthership shared her thoughts about some prediction about unedited content being the new trend on social media.  Here is the Rolling Stone article which prompted the discussion about unedited content. TENIKLE is our tripod recommendation if you record content on the go in more challenging spaces! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on T…

Listen · 21:25 Watch Now

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