Start Your Iconic Podcast
Starting a podcast: Choosing an avatar, setting the intention, naming your show, and infusing character and iconic identity.
Starting a podcast can be a daunting task, but it’s also incredibly rewarding. If you’re passionate about a particular topic, and you’re willing to put in the work, you can create a show that will inform, entertain, and inspire your audience.
One of the first things you need to do is choose an avatar for your podcast. This is the person or persona that you will embody on the show. It’s important to choose an avatar that is relatable to your target audience, and that you are comfortable being. For me, I chose entrepreneurs who would like to change the world and bring in 7-figure incomes. These are high-performing entrepreneurs indeed. My guests help others grow and uplevel exponentially.
Once you have chosen an avatar, you need to set an intention for your show. What do you want to achieve with your podcast? Do you want to educate your listeners? Entertain them? Inspire them? Once you know your intention, you can start to develop the content for your show. For me, I sat down and mapped out themes for given days. My show desired to be daily – yo! why! It just did.
Mondays: Mo’ Money Mondays
Tuesdays: Tuesday Tool Days
Wednesdays: Wellness Wednesdays
Thursdays: Transformational Thursdays
Fridays: Fabulous Fridays
Saturdays: Skyrocket Saturdays
Sundays: Spiritual Sundays
Next, you need to name your podcast. This is an important decision, as the name of your show will be the first thing that potential listeners will encounter. Choose a name that is catchy, memorable, and relevant to your content. In my case, my daughter Isabel came up with the name. She knows how often I change. She said “Mom, just give it your name, then you can make it about anything you like.”
Finally, you need to infuse your podcast with character and iconic identity. This is what will make your show stand out from the crowd. Think about what makes your podcast unique, and what your listeners can expect from each episode.
Here are some tips for creating a podcast with character and iconic identity:
- Be yourself. The best way to create a podcast with character is to be yourself. Let your personality shine through in your voice and your content.
- Be passionate. If you’re not passionate about your topic, it will show. Choose a topic that you’re excited to talk about, and that you know a lot about.
- Be consistent. One of the best ways to build a loyal audience is to be consistent with your podcast. Release new episodes on a regular schedule, and promote your show on social media and other platforms.
- Be creative. Don’t be afraid to experiment with different formats and ideas. What makes your podcast unique? What can you offer your listeners that no other podcast can?
- Be authentic. People can spot a fake from a mile away. Be genuine and authentic in your interactions with your audience, and they will reward you with their loyalty.
Here are some examples of podcasts with strong character and iconic identity:
- The Joe Rogan Experience: Joe Rogan is a popular comedian and UFC commentator. His podcast is known for its long-form interviews with a wide range of guests, from celebrities to scientists to politicians. Rogan is known for his laid-back interview style, and his willingness to let his guests talk.
- The Erica Glessing Show: Erica’s buoyant personality shines through as she interviews allstar entrepreneurs from all walks of life.
- TED Talks Daily: TED Talks Daily is a podcast that features the best TED Talks from around the world. TED Talks are short, powerful talks on a wide range of topics, from science and Technology to business and the arts. The podcast is a great way to learn new things and be inspired.
- This American Life: This American Life is a weekly radio show and podcast hosted by Ira Glass. The show is known for its long-form, in-depth reporting on a variety of topics. Glass and his team of producers tell stories in a way that is both informative and entertaining.
These are just a few examples of podcasts with strong character and iconic identity. When you’re creating your own podcast, keep these examples in mind, and don’t be afraid to let your own personality shine through.
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