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Catryn Becker People Optimization Specialist

Catryn Becker is a dynamic and purpose-driven professional with a strong commitment to making a positive impact in the world. With a background in environmental engineering and a specialization in business strategy, Catryn possesses a unique blend of technical expertise and strategic acumen that allows her to navigate complex challenges and drive meaningful change.

Throughout her career, Catryn has consistently demonstrated her ability to guide organizations in making informed decisions regarding environmental sustainability, health, safety, and culture. As an MBA graduate from SDA Bocconi, Catryn honed her strategic thinking and leadership skills, while also developing a keen appreciation for diversity, equity, and inclusion. Her ability to forge strong Relationships and build diverse networks has been instrumental in driving change and fostering collaboration.

A thought leader in the field of mental resiliency and mindset, Catryn has spoken on stage with basketball coach Phil Jackson, actors Kiefer Sutherland from 24 and Cole Hauser from Yellowstone as well as many billionaires and top business owners, She also hosts a business podcasts, contributes regularly on a local television network, and is an international best-selling author.

Recent Content

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129 - The Guy Fieri Of Health Insurance: Nick Davis On Life, Career, And Coverage &Raquo; The Good Bad 3000 X 3000 Px
129 – The Guy Fieri of Health Insurance: Nick Davis on Life, Career, and Coverage

Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze…

Are you confused by …

Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career pat…

Listen · 39:14
128 - Why Your Story Is Your Most Valuable Asset In Business &Raquo; The Good Bad 3000 X 3000 Px
128 – Why Your Story is Your Most Valuable Asset in Business

Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clien…

Are you leveraging y…

Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again."Your competitor can’t tell your story—and that’s your biggest advantage." - Michael DavisIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leaders…

Listen · 30:47
127 - Why Your Why Matters: The Birth Of A Book With The Author Midwife &Raquo; The Good Bad 3000 X 3000 Px
127 – Why Your Why Matters: The Birth of a Book with the Author Midwife

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to cr…

Have you ever felt s…

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible Legacy."You have to trust yourself, trust your gut, and become your own best advisor." - Anita HendersonIn this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a b…

Listen · 28:40
126 - Turning Valleys Into Peaks: Coach Hess On Overcoming Life’s Challenges &Raquo; The Good Bad 3000 X 3000 Px
126 – Turning Valleys into Peaks: Coach Hess on Overcoming Life’s Challenges

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and…

How do you find oppo…

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences."A peak experience is when time slows down, and everything feels perfect." - Coach Greg HessIn this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic can…

Listen · 33:48
125 - Empathy In Sales: Beyond The Numbers Game &Raquo; The Good Bad 3000 X 3000 Px
125 – Empathy in Sales: Beyond the Numbers Game

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can …

Have you ever wonder…

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process."People buy from people, and people aren't just numbers." - Br…

Listen · 29:39
124 - Secrets Of The Celebrity Lifestyle Revealed &Raquo; The Good Bad 3000 X 3000 Px
124 – Secrets of the Celebrity Lifestyle Revealed

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of Clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones.…

Are you ready to tak…

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra StubbinsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a tr…

Listen · 33:20
123 - Planes, Politics, And Media Myths: A Conversation With Thomas Brainsky &Raquo; The Good Bad 3000 X 3000 Px
123 – Planes, Politics, and Media Myths: A Conversation with Thomas Brainsky

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the…

How do politicians r…

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. "The media basically portrays these politicians to be things that they are not." - Thomas BrainskyIn this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling i…

Listen · 37:27
122 - Hurricane Beryl And Business Pivots: A Behind-The-Scenes Update From Catryn &Raquo; The Good Bad 3000 X 3000 Px
122 – Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them…

How does an entrepre…

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them."In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn BeckerIn this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affectin…

Listen · 6:32
121 - Feeding The Future: Sustainable Aquaculture And Its Challenges &Raquo; The Good Bad 3000 X 3000 Px
121 – Feeding the Future: Sustainable Aquaculture and Its Challenges

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our …

What does sustainabi…

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the fiel…

Listen · 33:09
120 - Elevating Coaching Standards: A Deep Dive With Expert John Reed &Raquo; The Good Bad 3000 X 3000 Px
120 – Elevating Coaching Standards: A Deep Dive with Expert John Reed

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious Coaching goes beyond goodwill and minimal training. Learn what qualifi…

Are you entrusting y…

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling c…

Listen · 31:33
119 - Defining Success: More Than Just Money &Raquo; The Good Bad 3000 X 3000 Px
119 – Defining Success: More Than Just Money

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the d…

Do you ever wonder i…

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation."Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachernIn this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by dis…

Listen · 34:05
118 - Mind Over Matter: The Truth Behind Conscious And Subconscious &Raquo; The Good Bad 3000 X 3000 Px
118 – Mind Over Matter: The Truth Behind Conscious and Subconscious

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relation…

Do you ever feel lik…

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch."You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. S…

Listen · 36:21
117 - Small Business, Big Targets: Protecting Against Cyber Threats &Raquo; The Good Bad 3000 X 3000 Px
117 – Small Business, Big Targets: Protecting Against Cyber Threats

Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect y…

Are you aware that s…

Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats."Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." …

Listen · 35:48
116 - Building A Career In Aec: Strategies For Women In A Male-Dominated Field &Raquo; The Good Bad 3000 X 3000 Px
116 – Building a Career in AEC: Strategies for Women in a Male-Dominated Field

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming ge…

How do women break i…

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey."Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce BattsIn this episode of "The Good…

Listen · 29:35
115 - Scaling Culture: Keeping Startup Spirit Alive In A Growing Company &Raquo; The Good Bad 3000 X 3000 Px
115 – Scaling Culture: Keeping Startup Spirit Alive in a Growing Company

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his…

Are you struggling t…

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art."{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt BullochIn this episode of "The Good, …

Listen · 29:42
114 - Creating A Safe Haven At Home: The Ossosafe Certification &Raquo; The Good Bad 3000 X 3000 Px
114 – Creating a Safe Haven at Home: The OssoSafe Certification

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her…

Do you take for gran…

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how Technology, Education, and a community of support can redefine home safety for families everywhere."Time is stolen from you when you live in an abusive environment." - Sabrina OssoIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder o…

Listen · 28:03
113 - From Manufactured Housing To Parking Lots: Innovative Investment Strategies &Raquo; The Good Bad 3000 X 3000 Px
113 – From Manufactured Housing to Parking Lots: Innovative Investment Strategies

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. …

Could your next big …

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of Real Estate."Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin BuppIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking l…

Listen · 31:13
112 - Why Simple Doesn'T Mean Simplistic In Business Communication &Raquo; The Good Bad 3000 X 3000 Px
112 – Why Simple Doesn't Mean Simplistic in Business Communication

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t m…

Are you struggling t…

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence."What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. FoxIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation …

Listen · 34:13

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