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Catryn Becker People Optimization Specialist

Catryn Becker is a dynamic and purpose-driven professional with a strong commitment to making a positive impact in the world. With a background in environmental engineering and a specialization in business strategy, Catryn possesses a unique blend of technical expertise and strategic acumen that allows her to navigate complex challenges and drive meaningful change.

Throughout her career, Catryn has consistently demonstrated her ability to guide organizations in making informed decisions regarding environmental sustainability, health, safety, and culture. As an MBA graduate from SDA Bocconi, Catryn honed her strategic thinking and leadership skills, while also developing a keen appreciation for diversity, equity, and inclusion. Her ability to forge strong Relationships and build diverse networks has been instrumental in driving change and fostering collaboration.

A thought leader in the field of mental resiliency and mindset, Catryn has spoken on stage with basketball coach Phil Jackson, actors Kiefer Sutherland from 24 and Cole Hauser from Yellowstone as well as many billionaires and top business owners, She also hosts a business podcasts, contributes regularly on a local television network, and is an international best-selling author.

Recent Content

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138 - From Hollywood To Healing: A Near-Death Experience That Changed Everything &Raquo; The Good Bad 3000 X 3000 Px
138 – From Hollywood to Healing: A Near-Death Experience That Changed Everything

Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood …

Have you ever wonder…

Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective."Energy never dies, it only transforms. What we think of as death is just the start of a new chapter." - Lindsay StaloffLindsay Staloff's life was forever changed after experiencing a near-death event following childbirth due to peripartum cardiomyopathy (PPCM). With a successful 35-year ca…

Listen · 39:10
137 - The Books That Changed My Perspective On Life And Business &Raquo; The Good Bad 3000 X 3000 Px
137 – The Books That Changed My Perspective on Life and Business

What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing un…

What if the most imp…

What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks Wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on Personal Development."Life lessons are everywhere if we take the time to notice them." - Catryn BeckerIn this heartfelt and insightful episode, Catryn Becker takes a break from interviews to share personal reflec…

Listen · 36:29
136 - More Than A Beauty Queen: Celia Anzalone Bowers On Healing, Faith, And Self-Love &Raquo; The Good Bad 3000 X 3000 Px
136 – More Than a Beauty Queen: Celia Anzalone Bowers on Healing, Faith, and Self-Love

Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from Trauma. Learn how she channeled past pain into empowerment…

Have you ever judged…

Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth."If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone BowersIn this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of profo…

Listen · 31:25
135 - Failing Forward: How Failure Fuels Success With Lynann Weaver &Raquo; The Good Bad 3000 X 3000 Px
135 – Failing Forward: How Failure Fuels Success with LynAnn Weaver

Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares str…

Is fear of failure h…

Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.“When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn WeaverIn this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her…

Listen · 31:14
134 - Navigating Imposter Syndrome And Authenticity &Raquo; The Good Bad 3000 X 3000 Px
134 – Navigating Imposter Syndrome and Authenticity

Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-s…

Have you ever questi…

Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, Growth means releasing the pressure to be someone you’re not."I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker"Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just about persistence; it’s about learning whe…

Listen · 22:21
133 - Partnerships That Build Empires: Scaling Your Business With Adam Coffey &Raquo; The Good Bad 3000 X 3000 Px
133 – Partnerships That Build Empires: Scaling Your Business with Adam Coffey

Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial …

Are partnerships the…

Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!"I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam CoffeyHost Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in…

Listen · 33:06
132 - The Creative Process With Emmy Winner Kerri Zane &Raquo; The Good Bad 3000 X 3000 Px
132 – The Creative Process with Emmy Winner Kerri Zane

Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the Entertainment business, offering an insider's pers…

Are you curious abou…

Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry."There ain't no business like show business, but it is absolutely a business." - Kerri ZaneIn this episode of The Good, Bad, and Ugly of Business, host Catryn Becker converses with Kerri Zane, an Emmy-winning executive producer and best-selling author, about the realities of working in the entertainment industry. Kerri shares her exte…

Listen · 31:29
131 - The Silent Crisis In Senior Health And Mobility: The Advocacy Of Linda Mcdougall &Raquo; The Good Bad 3000 X 3000 Px
131 – The Silent Crisis in Senior Health and Mobility: The Advocacy of Linda McDougall

Have you ever questioned the care your Aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobil…

Have you ever questi…

Have you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors."Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac DougallIn this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden issues fa…

Listen · 36:58
130 - Lessons In Getting Back Up: Hollywood Stunts, Martial Arts, And Defying Disabilities &Raquo; The Good Bad 3000 X 3000 Px
130 – Lessons in Getting Back Up: Hollywood Stunts, Martial Arts, and Defying Disabilities

How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their liv…

How do you keep gett…

How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome."Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr."No matter how many people are against you, you stand your ground for what you believe in." – Kenneth Hill Jr.In this po…

Listen · 32:14
129 - The Guy Fieri Of Health Insurance: Nick Davis On Life, Career, And Coverage &Raquo; The Good Bad 3000 X 3000 Px
129 – The Guy Fieri of Health Insurance: Nick Davis on Life, Career, and Coverage

Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze…

Are you confused by …

Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career pat…

Listen · 39:14
128 - Why Your Story Is Your Most Valuable Asset In Business &Raquo; The Good Bad 3000 X 3000 Px
128 – Why Your Story is Your Most Valuable Asset in Business

Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clien…

Are you leveraging y…

Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again."Your competitor can’t tell your story—and that’s your biggest advantage." - Michael DavisIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leaders…

Listen · 30:47
127 - Why Your Why Matters: The Birth Of A Book With The Author Midwife &Raquo; The Good Bad 3000 X 3000 Px
127 – Why Your Why Matters: The Birth of a Book with the Author Midwife

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to cr…

Have you ever felt s…

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible Legacy."You have to trust yourself, trust your gut, and become your own best advisor." - Anita HendersonIn this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a b…

Listen · 28:40
126 - Turning Valleys Into Peaks: Coach Hess On Overcoming Life’s Challenges &Raquo; The Good Bad 3000 X 3000 Px
126 – Turning Valleys into Peaks: Coach Hess on Overcoming Life’s Challenges

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and…

How do you find oppo…

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences."A peak experience is when time slows down, and everything feels perfect." - Coach Greg HessIn this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic can…

Listen · 33:48
125 - Empathy In Sales: Beyond The Numbers Game &Raquo; The Good Bad 3000 X 3000 Px
125 – Empathy in Sales: Beyond the Numbers Game

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can …

Have you ever wonder…

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process."People buy from people, and people aren't just numbers." - Br…

Listen · 29:39
124 - Secrets Of The Celebrity Lifestyle Revealed &Raquo; The Good Bad 3000 X 3000 Px
124 – Secrets of the Celebrity Lifestyle Revealed

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of Clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones.…

Are you ready to tak…

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra StubbinsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a tr…

Listen · 33:20
123 - Planes, Politics, And Media Myths: A Conversation With Thomas Brainsky &Raquo; The Good Bad 3000 X 3000 Px
123 – Planes, Politics, and Media Myths: A Conversation with Thomas Brainsky

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the…

How do politicians r…

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. "The media basically portrays these politicians to be things that they are not." - Thomas BrainskyIn this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling i…

Listen · 37:27
122 - Hurricane Beryl And Business Pivots: A Behind-The-Scenes Update From Catryn &Raquo; The Good Bad 3000 X 3000 Px
122 – Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them…

How does an entrepre…

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them."In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn BeckerIn this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affectin…

Listen · 6:32
121 - Feeding The Future: Sustainable Aquaculture And Its Challenges &Raquo; The Good Bad 3000 X 3000 Px
121 – Feeding the Future: Sustainable Aquaculture and Its Challenges

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our …

What does sustainabi…

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the fiel…

Listen · 33:09
120 - Elevating Coaching Standards: A Deep Dive With Expert John Reed &Raquo; The Good Bad 3000 X 3000 Px
120 – Elevating Coaching Standards: A Deep Dive with Expert John Reed

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious Coaching goes beyond goodwill and minimal training. Learn what qualifi…

Are you entrusting y…

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling c…

Listen · 31:33
119 - Defining Success: More Than Just Money &Raquo; The Good Bad 3000 X 3000 Px
119 – Defining Success: More Than Just Money

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the d…

Do you ever wonder i…

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation."Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachernIn this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by dis…

Listen · 34:05
118 - Mind Over Matter: The Truth Behind Conscious And Subconscious &Raquo; The Good Bad 3000 X 3000 Px
118 – Mind Over Matter: The Truth Behind Conscious and Subconscious

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relation…

Do you ever feel lik…

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch."You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. S…

Listen · 36:21
117 - Small Business, Big Targets: Protecting Against Cyber Threats &Raquo; The Good Bad 3000 X 3000 Px
117 – Small Business, Big Targets: Protecting Against Cyber Threats

Are you aware that Small Businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect y…

Are you aware that s…

Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of Cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats."Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." …

Listen · 35:48
116 - Building A Career In Aec: Strategies For Women In A Male-Dominated Field &Raquo; The Good Bad 3000 X 3000 Px
116 – Building a Career in AEC: Strategies for Women in a Male-Dominated Field

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming ge…

How do women break i…

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey."Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce BattsIn this episode of "The Good…

Listen · 29:35
115 - Scaling Culture: Keeping Startup Spirit Alive In A Growing Company &Raquo; The Good Bad 3000 X 3000 Px
115 – Scaling Culture: Keeping Startup Spirit Alive in a Growing Company

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his…

Are you struggling t…

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, Innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art."{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt BullochIn this episode of "The Good, …

Listen · 29:42
114 - Creating A Safe Haven At Home: The Ossosafe Certification &Raquo; The Good Bad 3000 X 3000 Px
114 – Creating a Safe Haven at Home: The OssoSafe Certification

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her…

Do you take for gran…

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how Technology, Education, and a community of support can redefine home safety for families everywhere."Time is stolen from you when you live in an abusive environment." - Sabrina OssoIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder o…

Listen · 28:03
113 - From Manufactured Housing To Parking Lots: Innovative Investment Strategies &Raquo; The Good Bad 3000 X 3000 Px
113 – From Manufactured Housing to Parking Lots: Innovative Investment Strategies

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. …

Could your next big …

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of Real Estate."Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin BuppIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking l…

Listen · 31:13
112 - Why Simple Doesn'T Mean Simplistic In Business Communication &Raquo; The Good Bad 3000 X 3000 Px
112 – Why Simple Doesn't Mean Simplistic in Business Communication

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t m…

Are you struggling t…

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence."What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. FoxIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation …

Listen · 34:13
111 - The Power Of A Pen Name And A Partnership &Raquo; The Good Bad 3000 X 3000 Px
111 – The Power of a Pen Name and a Partnership

What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership…

What happens when tw…

What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success."It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary RogersIn this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world…

Listen · 36:20
110 - Fashioning Success: How Jean Criss Turned Challenges Into Innovations &Raquo; The Good Bad 3000 X 3000 Px
110 – Fashioning Success: How Jean Criss Turned Challenges into Innovations

You have breast Cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and…

You have breast canc…

You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements."I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean CrissIn this episode of "The Good, Bad, and Ugly…

Listen · 32:50
109 - Finding The Right Gifts For Cancer Patients &Raquo; The Good Bad 3000 X 3000 Px
109 – Finding the Right Gifts for Cancer Patients

Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts.…

Have you ever strugg…

Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter."On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz BendittIn this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Bend…

Listen · 30:16
108 - Redefining Midlife: Crisis Or Clarity? &Raquo; The Good Bad 3000 X 3000 Px
108 – Redefining Midlife: Crisis or Clarity?

Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights fr…

Feeling anxious abou…

Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity and self-discovery.…

Listen · 35:59
107 - The Hidden Energy Behind Your Business'S Success And Failures &Raquo; The Good Bad 3000 X 3000 Px
107 – The Hidden Energy Behind Your Business's Success and Failures

What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these e…

What if the key to y…

What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business."An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing RobynIn this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies within businesses. Our guest, The A…

Listen · 34:16
106 - Magic Mushrooms For Executives: The Psilocybin Journey With Gary And Rob &Raquo; The Good Bad 3000 X 3000 Px
106 – Magic Mushrooms for Executives: The Psilocybin Journey with Gary and Rob

Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're explor…

Ever wondered if the…

Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery."Mushrooms decompose what is no …

Listen · 32:02
105 - Can Plants Really Transform Your Life? &Raquo; The Good Bad 3000 X 3000 Px
105 – Can Plants Really Transform Your Life?

Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natur…

Are you curious abou…

Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential."Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania HalamaIn this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Ani…

Listen · 29:27
104 - Leading With Love And Deliciousness: Veganism In The Modern World &Raquo; The Good Bad 3000 X 3000 Px
104 – Leading with Love and Deliciousness: Veganism in the Modern World

Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deli…

Have you ever wonder…

Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both personal health and profession…

Listen · 30:59
103 - Ditch The Elevator Pitch: Authentic Networking That Works &Raquo; The Good Bad 3000 X 3000 Px
103 – Ditch the Elevator Pitch: Authentic Networking that Works

Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your …

Do you dread giving …

Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the Stress and truly stand out.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on b…

Listen · 31:05
102 - The Introvert'S Guide To Authentic Lead Generation &Raquo; The Good Bad 3000 X 3000 Px
102 – The Introvert's Guide to Authentic Lead Generation

Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect…

Feeling overwhelmed …

Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!"I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-CavittIn this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt…

Listen · 28:33
101 - Finding The Perfect Marketing Partner: Tips From Behdad Jamshidi &Raquo; The Good Bad 3000 X 3000 Px
101 – Finding the Perfect Marketing Partner: Tips from Behdad Jamshidi

Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM M…

Are you struggling t…

Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his uniq…

Listen · 29:53
100 - Marketing To The Heart: Emotional Intelligence In Business &Raquo; The Good Bad 3000 X 3000 Px
100 – Marketing to the Heart: Emotional Intelligence in Business

Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.In this insightful e…

Ever wondered why yo…

Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insight…

Listen · 34:27
99 - Defying Labels: Pathways To Success For Every Learner &Raquo; The Good Bad 3000 X 3000 Px
99 – Defying Labels: Pathways to Success for Every Learner

Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic c…

Have you ever felt b…

Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testam…

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98 - Navigating Career Changes And Corporate Culture With The Resume Whisperer, Josef Stetter &Raquo; The Good Bad 3000 X 3000 Px
98 – Navigating Career Changes and Corporate Culture with the Resume Whisperer, Josef Stetter

Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping mod…

Feeling stuck in you…

Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding…

Listen · 36:41 Watch Now
97 - Celebrating The Ridiculous: How Outlandish Ideas Fuel Success &Raquo; The Good Bad 3000 X 3000 Px
97 – Celebrating the Ridiculous: How Outlandish Ideas Fuel Success

Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ide…

Have you ever been t…

Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their …

Listen · 37:24 Watch Now
96 - Building Wealth Outside Wall Street: A Real Estate Investor'S Guide &Raquo; The Good Bad 3000 X 3000 Px
96 – Building Wealth Outside Wall Street: A Real Estate Investor's Guide

Thinking that your day job is enough for Retirement? Think again. Discover how Lane Kawaoka used real Estate to secure his financial future.In this episode, host Catryn Becker sits down with Lane Kawa…

Thinking that your d…

Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate Investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him t…

Listen · 31:00
95 - Game Changer: How Titus Walker Is Making Gaming A Lucrative Career &Raquo; The Good Bad 3000 X 3000 Px
95 – Game Changer: How Titus Walker is Making Gaming a Lucrative Career

Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming cou…

Is the world of prof…

Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels b…

Listen · 30:55 Watch Now
94 - The Charge Towards A Cleaner Future: Electric Vehicles And Beyond &Raquo; The Good Bad 3000 X 3000 Px
94 – The Charge Towards a Cleaner Future: Electric Vehicles and Beyond

Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down wi…

Is resistance to ele…

Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.During the conversation, Diana shares her journey into the electric vehicle industry, a path…

Listen · 29:18 Watch Now
93 - Innovate Or Stagnate: Transforming Hvac With Jim Metropoulos &Raquo; The Good Bad 3000 X 3000 Px
93 – Innovate or Stagnate: Transforming HVAC with Jim Metropoulos

Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation …

Do you know what it …

Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before.…

Listen · 59:32 Watch Now
92 - Building Emotional Resiliency With Regina Spencer &Raquo; The Good Bad 3000 X 3000 Px
92 – Building Emotional Resiliency with Regina Spencer

Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive Therapy practices. Host Catryn Becker sits down…

Ever wondered how to…

Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-loo…

Listen · 44:59 Watch Now
91 - The Power Of Intentional Connection With Anthony Lindsay &Raquo; The Good Bad 3000 X 3000 Px
91 – The Power of Intentional Connection with Anthony Lindsay

Ever thought about reinventing yourself but didn't know where to start?  From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordin…

Ever thought about r…

Ever thought about reinventing yourself but didn't know where to start?  From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, r…

Listen · 34:53
90 - How To Make Friends As An Adult With Lori Olson &Raquo; The Good Bad 3000 X 3000 Px
90 – How to make friends as an Adult with Lori Olson

When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  Th…

When was the last ti…

When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  That list just got a lot smaller didn't it?  The fact is that for most adults it can be a tricky thing to do.  Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made!  But Catryn, how does this relate to business?  Let me tell you!  Community building and audience engagement are crucial to any business or organization and you will lea…

Listen · 35:55
89 - Mastering The Marketing Pivot With Bryan Alston &Raquo; The Good Bad 3000 X 3000 Px
89 – Mastering the Marketing Pivot with Bryan Alston

The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about t…

The power of a pivot…

The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs.  This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtu…

Listen · 33:12

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