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115 – Scaling Culture: Keeping Startup Spirit Alive in a Growing Company

  1. 115 - Scaling Culture: Keeping Startup Spirit Alive in a Growing Company 29:42

Are you struggling to maintain your company’s culture as it grows? In this episode, we dive deep into the journey of TentCraft’s Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art.

“{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions.” –  Matt Bulloch

In this episode of “The Good, Bad, and Ugly of Business,” host Catryn Becker interviews Matt Bulloch, the founder and president of TentCraft, a company known for its high-quality printed tents and outdoor advertising materials. Matt shares his journey from investment banking to entrepreneurship, detailing the pivotal moments that shaped his career. He emphasizes the importance of learning from mistakes and fostering a corporate culture that encourages innovation and continuous improvement. With a straightforward philosophy of “make it better,” Matt has successfully instilled a culture of empowerment and accountability at TentCraft, ensuring that every employee is invested in the company’s growth and success.

Matt discusses the challenges and strategies involved in maintaining a startup culture as the company scales. He highlights the significance of simple yet powerful values and the role of continuous improvement in driving TentCraft’s success. By implementing practices such as required improvement videos, Matt has created an environment where employees are not only empowered to identify and fix issues but are also celebrated for their contributions. This episode provides valuable insights into balancing growth with a positive work environment, making it a must-listen for anyone looking to cultivate a thriving corporate culture.

Connect with Catryn Becker, serving successful women drowning in regret


Connect with Matt Bullock of TentCraft


About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Matt Bulloch

Originally from Baltimore, Maryland and one of five children, Matt’s family now lives in Orange County, California. Matt took the scenic route through college, finally graduating in 2005 from the University of Virginia. When he wasn’t in class, Matt spent time as a ski bum in Snowbird, Utah, wildland firefighter on the Clearwater National Forest in Idaho and soldier in the Virginia Army National Guard, where he was called to Active Duty service in 2002 and spent a year in Guantanamo Bay, Cuba guarding detainees. After graduation, Matt headed north to New York City and Wall Street, where he served as an analyst in Credit Suisse’s Private Fund Group. Matt started TentCraft after a chance meeting and has since grown it to over 90 employees, with a 1.5-year hiatus to earn a MBA from Stanford University’s Graduate School of Business. Matt is married to his lovely wife Kelly and they have three children – Reagan (11), Charlie (9) and Teddy (6).




Catryn Becker People Optimization Specialist

Catryn Becker is a dynamic and purpose-driven professional with a strong commitment to making a positive impact in the world. With a background in environmental engineering and a specialization in business strategy, Catryn possesses a unique blend of technical expertise and strategic acumen that allows her to navigate complex challenges and drive meaningful change.

Throughout her career, Catryn has consistently demonstrated her ability to guide organizations in making informed decisions regarding environmental sustainability, health, safety, and culture. As an MBA graduate from SDA Bocconi, Catryn honed her strategic thinking and leadership skills, while also developing a keen appreciation for diversity, equity, and inclusion. Her ability to forge strong relationships and build diverse networks has been instrumental in driving change and fostering collaboration.

A thought leader in the field of mental resiliency and mindset, Catryn has spoken on stage with basketball coach Phil Jackson, actors Kiefer Sutherland from 24 and Cole Hauser from Yellowstone as well as many billionaires and top business owners, She also hosts a business podcasts, contributes regularly on a local television network, and is an international best-selling author.

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