Don’t Just Wing It: How to Avoid Flying Blind
- Don’t Just Wing It: How to Avoid Flying Blind 18:44
This final episode of the series with Peter Suasso de Lima de Prado of Bluespar is an eye opener. Peter has also written and published a white paper about navigating the legislations that impact businesses. And you can download and read it here. The episode highlights are:
1. Engaging with NGOs
For many businesses, the idea of engaging with Non-Governmental Organizations (NGOs) can be intimidating. However, Pieter emphasizes that this engagement is crucial for enhancing sustainability efforts.
- Understanding the Process: Pieter acknowledges that while the process may seem daunting, it is essential for businesses to engage with NGOs to enhance their sustainability efforts.
- Multi-Stakeholder Initiatives: He highlights the success of multi-stakeholder initiatives in the Netherlands, where companies, unions, governments, and NGOs collaborate on specific value chains. These initiatives provide a platform for knowledge sharing, best practices, and collective action.
Actionable Advice:
- Start by identifying relevant NGOs in your industry.
- Attend industry conferences and forums where NGOs are present to initiate contact.
- Consider joining existing multi-stakeholder initiatives to benefit from collective knowledge and resources.
2. Real-Life Example: Collaboration in the Metals Value Chain
Pieter shares a compelling case study from his experience as the head of sustainability for a steelmaker, illustrating the power of collaboration.
- Identifying Risks: In a multi-stakeholder initiative focused on the metals value chain, they identified operational health and safety risks in mines in Peru and Bolivia.
- Collaborative Efforts: The collaboration involved various stakeholders, including local unions and mining companies, to address safety concerns and improve conditions for workers.
Actionable Advice:
- Conduct a thorough risk assessment of your supply chain.
- Engage with local stakeholders to understand their concerns and perspectives.
- Develop a collaborative action plan to address identified risks.
3. Building Trust and Communication
Trust and clear communication are the bedrock of successful collaborations. Pieter emphasizes the importance of establishing trust among stakeholders.
- Setting Ground Rules: Setting clear ground rules for communication and addressing concerns upfront is crucial for successful collaboration.
- Understanding Dynamics: Companies should invest time in understanding the dynamics of group processes and engage in honest conversations to build trust.
Actionable Advice:
- Establish a communication protocol at the outset of any collaboration.
- Schedule regular check-ins to ensure all parties are aligned and any issues are promptly addressed.
- Foster an environment of transparency and openness.
4. Timeframe for Building Relationships
Building trust and Relationships takes time, especially in the context of multi-stakeholder initiatives.
- Start Small: Pieter advises businesses to take their time, especially if they are new to multi-stakeholder initiatives. Starting with smaller collaborations can help gain experience and gradually expand engagement.
- Long-Term Commitment: Building relationships can take years, but the effort is worthwhile for long-term sustainability goals.
Actionable Advice:
- Begin with pilot projects to build trust and demonstrate commitment.
- Be patient and persistent in your engagement efforts.
- Celebrate small wins to build momentum and confidence among stakeholders.
5. Expertise and Support
Navigating complex sustainability issues often requires external expertise.
- Bringing in Experts: Pieter recommends that businesses bring in external expertise when dealing with complex issues that arise during due diligence.
- Cross-Functional Teams: He stresses the importance of having a cross-functional team involved in sustainability efforts, including legal, HR, supply chain, and compliance professionals.
Actionable Advice:
- Identify and engage with external experts who can provide guidance on specific issues.
- Form a cross-functional sustainability team within your organization.
- Ensure continuous training and development for your team to stay updated on best practices.
6. Continuous Improvement
Sustainability is an ongoing journey, and businesses should view it as a process of continuous improvement.
- Gap Analysis: Pieter advises conducting a gap analysis to identify strengths and weaknesses, followed by designing a roadmap for progress.
- Building on Existing Efforts: Many companies already have foundational elements in place, such as responsible sourcing programs and community engagement initiatives.
Actionable Advice:
- Regularly review and update your sustainability strategy.
- Conduct periodic gap analyses to identify areas for improvement.
- Leverage existing programs and initiatives to build a comprehensive sustainability framework.
7. Final Thoughts
Peter concludes by acknowledging the challenges of navigating business rights and human rights issues but emphasizes that with the right intentions and efforts, companies can make meaningful progress.
- Embrace the Journey: He encourages businesses to embrace the journey, learn from experiences, and integrate sustainability into their operations.
- Position as Leaders: By doing so, companies can position themselves as leaders in their industries and contribute positively to society.
Actionable Advice:
- Foster a culture of continuous learning and improvement within your organization.
- Share your sustainability journey and successes with stakeholders to build credibility and trust.
- Stay committed to your sustainability goals, even in the face of challenges.
The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and here. Consider subscribing for more thoughts from the 5Cs on Substack.
