Your audience is out there. The people that are just dying to work with you. The problem is they don’t know you exist.  Being a guest on a podcast can help those ideal clients get to know you.

My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts. 

1. Podcasting for Visibility: Podcasting provides an easy platform for organic conversations, helping entrepreneurs reach new audiences and make more sales.

2. Finding Podcast Opportunities: Utilize platforms like “Need a Guest” on Facebook, connecting podcasters with potential guests, making it easier to get booked on shows.

3. Crafting Effective Pitches: When reaching out to podcast hosts, be transparent, do research, leave a 5-star review, and emphasize how you can promote the episode for a win-win collaboration.

4. Consistency is Key: Spend time daily reaching out to multiple hosts. Aim for two podcast appearances per week to maximize exposure and reach new audiences.

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com