If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget

Marketing research can help you make better decisions if you choose the right approach

This isn’t me but what a haunting look This is a reprint of a classic blog that I wrote in January 2020 when I first started my company Shiageto Consulting. Enjoy! A new year is often a pivotal time to think about your life and your happiness. In fact it doesn’t just have to be a […]

In this interview, Sniukas shares his insights on what strategy really is and how companies can make better strategies. Photo by Dylan Gillis on Unsplash Strategy is a buzzword that is frequently used in the business world. However, as strategy advisor Marc Sniukas points out, many companies do something they call “strategy,” but it’s not really […]

You can’t be good at everything. Find your competitive advantage by focusing on one thing you do well.

Establishing a comprehensive price strategy is just one element of your overall business plan.  It all begins with answering questions about your business

Tell a story so others can see your vision. let them help you build your castle

What have you got if you have a cricket ball in this hand and one in this hand? A bloody big cricket This is a reprint of a classic blog that I wrote in October 2019 when I first started my company Shiageto Consulting. Enjoy! One of the biggest “Focus Costs” is a lack of clarity. […]