“You will never find time for anything. If you want time, you must make it.” Charles Buxton We all share the same 24 hours in a day, yet some people seem to effortlessly accomplish their goals while others struggle to keep up. The secret lies in effective time management—a skill that can transform your life […]

Data never lies – my 10 years of dating apps “44, single and not going to have kids” There’s nothing like reading your life summarised in one sentence to really hammer home your situation. This was the killer sentence from a financial report an investment company sent me recently. They had pulled together a summary of my […]

Who is your ideal client? What makes them likely to buy and how do you serve that niche?

Your brand is more than just a logo. Learn to assemble the elements you need to build a consistent brand

Lessons on pricing from my cleaner vs how we do pricing for my consulting business This is not the cleaning trolley of my cleaner… It’s not big enough 😂 “And one more thing, Mr Aranki”, said my cleaner at the end of what was now one of her customary monologues that she gave at the end […]

If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget

Marketing research can help you make better decisions if you choose the right approach

This isn’t me but what a haunting look This is a reprint of a classic blog that I wrote in January 2020 when I first started my company Shiageto Consulting. Enjoy! A new year is often a pivotal time to think about your life and your happiness. In fact it doesn’t just have to be a […]

In this interview, Sniukas shares his insights on what strategy really is and how companies can make better strategies. Photo by Dylan Gillis on Unsplash Strategy is a buzzword that is frequently used in the business world. However, as strategy advisor Marc Sniukas points out, many companies do something they call “strategy,” but it’s not really […]