October 6th, 2023
Faris Aranki
Lessons on pricing from my cleaner vs how we do pricing for my consulting business This is not the cleaning trolley of my cleaner… It’s not big enough 😂 “And one more thing, Mr Aranki”, said my cleaner at the end of what was now one of her customary monologues that she gave at the end […]
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July 30th, 2023
Lorraine Ball
If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget
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June 27th, 2023
Lorraine Ball
Marketing research can help you make better decisions if you choose the right approach
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June 20th, 2023
Faris Aranki
This isn’t me but what a haunting look This is a reprint of a classic blog that I wrote in January 2020 when I first started my company Shiageto Consulting. Enjoy! A new year is often a pivotal time to think about your life and your happiness. In fact it doesn’t just have to be a […]
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May 9th, 2023
Khudania Ajay
In this interview, Sniukas shares his insights on what strategy really is and how companies can make better strategies. Photo by Dylan Gillis on Unsplash Strategy is a buzzword that is frequently used in the business world. However, as strategy advisor Marc Sniukas points out, many companies do something they call “strategy,” but it’s not really […]
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March 16th, 2023
Lorraine Ball
You can’t be good at everything. Find your competitive advantage by focusing on one thing you do well.
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March 7th, 2023
Lorraine Ball
Establishing a comprehensive price strategy is just one element of your overall business plan. It all begins with answering questions about your business
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February 28th, 2023
Lorraine Ball
Tell a story so others can see your vision. let them help you build your castle
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February 1st, 2023
Faris Aranki
What have you got if you have a cricket ball in this hand and one in this hand? A bloody big cricket This is a reprint of a classic blog that I wrote in October 2019 when I first started my company Shiageto Consulting. Enjoy! One of the biggest “Focus Costs” is a lack of clarity. […]
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