In the dynamic world of business, acquiring new customers is the lifeblood of growth and sustainability. To thrive in today’s competitive landscape, a well-structured customer acquisition plan is your guiding star. In this concise blog, we’ll dive into the essential elements of building a customer acquisition plan that drives business growth. Know Your Audience A […]

Who writes with a biro nowadays? This is a reprint of a classic blog that I wrote in June 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of launching my first start-up (Shiageto […]