Jeff Wickersham is a sought after mental toughness and peak performance coach who helps guide clients to intentionally step into the best versions of themselves and unlock that inner hero waiting to be unleashed. Jeff’s a #1 best-selling author, Tony Robbins award winner, podcast host, speaker and creator of the 4-step Morning Fire Method. He recently completed his second David Goggins 4x4x48 Mile run, has meditated for 1,864 straight days and taken an ice bath or cold shower 1,519 straight days. His mission is to live to be 110 years old through his healthy daily habits.