Michael Roderick’s journey from high school English teacher to Broadway producer is a testament to the power of adaptability and relationship-building in transforming your career. One of his most valuable insights is the “triple threat” concept, which he expands beyond theater into the business world. Understanding which role you naturally align with can help you better market yourself and create a personal brand that speaks to your strengths.

Roderick also highlights the importance of packaging your ideas for broader appeal. He shares the story of his client, Patty Block, who redefined her marketing strategy with a creative concept called the “broken cookie effect.” This approach helped her reframe her services in a way that was more accessible and engaging to her audience. Roderick’s message is clear: it’s not just about what you do, but how you present it to the world, and sometimes the smallest shift in perspective can open up new opportunities.

If you’re ready to take a deeper look at your personal brand and make sure you’re building the right connections, Roderick’s tool is a great place to start. Head over to MyReferabilityRater.com and take the assessment to discover how you can improve your accessibility, influence, and overall impact. Let Michael’s insights guide you on your journey to success!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.