Episode Overview: Happy Valentine’s Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.
Key Takeaways:
1. Embracing Spontaneity in Content Creation
- Helen shares her fun, off-the-rails moments, including lip-syncing to “Pink Pony Club” and attempting the “Abracadabra” dance at the gym
- Encourages creators to break free from their niche occasionally and just have fun
- The power of uninhibited movement and dance in creativity and content-making
2. Upcoming Speaking Engagements & Events
February 20: Women’s Entrepreneurial Luncheon in Darien, CT.
- A 90-minute session including hands-on lessons.
- Demonstrating outfit transitions in real time to showcase how simple content creation can be.
- Registration details and pricing mentioned (approx. $50 for non-members, including lunch)
- REGISTER HERE: https://hayvn.com/ewc_entrepreneur_women/
Workshop with Casting Director Donald Case:
- Insights into casting for commercials and social media content
- Ideal for creators looking to break into on-camera opportunities
- Exclusive session inside the Socialize Studio
3. Frequently Asked Questions (FAQs)
How Can I Save My Content in Case TikTok Disappears?
- Manually download videos (time-consuming but effective)
- Use apps like Repurpose.io to bulk-download and cross-post content automatically
- Think ahead and ensure content is backed up rather than waiting until the last minute
Should I Still Use Hashtags?
- Adam Mosseri (CEO of Instagram) stated hashtags don’t work as they used to, but they’re still valuable for searchability
- Brands still require specific hashtags in campaigns
- Recommendation: Use 2-5 key hashtags rather than spamming with 10-20
- Hashtags remain a search option across platforms, meaning they still have some weight
How Can I Optimize My Video for Search?
The search bar pulls keywords from:
- On-screen text
- First line of captions
- Auto-captions (spoken words)
Be mindful of wording; ensure it aligns with the intended category
Repetition of key terms helps solidify search categorization
How Can I Get More Views on My Content?
- There’s no magic formula, but consistency is key.
- Success comes from relentless posting and not dwelling on past performance.
- Most people don’t analyze your view counts as much as you think.
- Engagement and persistence always win over obsessing about algorithms.
Final Notes:
- Valentine’s Day Special Discount for joining the Socialize Studio is available this weekend: https://nas.io/socialize-studio?discountCode=LOVE20
- If you’re interested in growing your social media presence and learning from industry experts, now is the perfect time to get involved
- Helen’s message: Have fun, take creative risks, and don’t be afraid to go off the rails!
Links & Resources:
- Register HERE for the Women’s Entrepreneurial Luncheon (Feb 20, Darien, CT)
- Learn more about Repurpose.io for content backup and automation
- Join the Socialize Studio for hands-on workshops & expert guidance
Stay creative and keep socializing! 🎙️💡
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Follow us on social media:
@themuthership on TikTok
@themuthership on Instagram
@julipolise on TikTok
@julipolise on Instagram
@hellosocialize on Instagram
Find our FREE workshops and courses on our website.
For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”
Helen Polise, aka the “Social Media Teacher” is a TV commercial director with 35+ years of experience elevating numerous global brands. After a quick rise to TikTok and Instagram fame as @themuthership, she currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content! Helen demystifies the social media process and teaches people step–by–step how to create video content through her FREE courses and workshops. Her twice-weekly email and social media podcast provide social media updates, trends, content tips, insights and strategies on all things related to social media. HelloSocialize.com to find it all.
