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Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert

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1. Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert 34:12

Some gym owners still resist using email newsletters to market their businesses, and I just don’t get it. Some say they don’t like spam — OK, then don’t send spam. Some say they don’t like reading emails — OK, but lots of people do. Some people say social media is enough — despite changing algorithms and the inability to own your content and distribution lists.

So, I’m presenting today Lara Gallert, the OG Alloy Personal Training franchisee, who’s about to celebrate five years focusing on the active adults in North Carolina. She shares why she believes so strongly in the importance of regular communications with prospects and clients alike — and she shares some great stories along the way.

One of them is about the amazing effectiveness of the first newsletter I sent out for her Alloy studio. You’ve got to hear this one to believe it.

Enjoy Lara’s enthusiasm and expertise. And if you need help with your emails, call me!

Topics Covered:
✅ The Power of Newsletters for Client Engagement 
✅ Challenges Faced by Middle-Aged Fitness Clients
✅ Marketing & Communication Strategies for Gym Owners
✅ The Importance of Movement for Longevity

Connect with Larra Gallery:

• Website: https://alloypersonaltraining.com/location/summerfield-nc/

• Facebook: https://www.facebook.com/laragallert

• Linkedin: https://www.linkedin.com/in/lara-gallert-7884ab50/

Connect with Jay Croft:

• Instagram: https://www.instagram.com/primefitcontent

• Linkedin: https://www.linkedin.com/in/croftjay/

• Facebook:  https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: jay@primefitcontent.com

Thanks for listening!

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.