Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial Growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!

“I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable.” – Adam Coffey

Host Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in private equity and consulting, shares his wealth of experience working with 71 different companies, providing a unique perspective on how the right collaborations can accelerate business growth and mitigate risk. They explore the importance of aligning with partners who complement your skill set, the evolving openness of today’s founders to Coaching and mentorship, and the crucial role of private equity in scaling companies.

Adam discusses how partnerships with private equity firms can help business owners overcome financial and operational challenges, allowing them to focus on what they do best. He emphasizes that private equity is often misunderstood and shares real-life examples of how these partnerships can create lasting success. The episode also highlights the need for founders to diversify their wealth and reduce risk as they grow their businesses, while staying open to new learning and support.

Connect with Catryn Becker

• Website: https://optimizewe.com
• Email: Catryn@OptimizeWe.com
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Adam Coffey 

Buy Adam’s latest book: The Private Equity Playbook, second edition

Previous books:

• The Private Equity Playbook
• The Exit Strategy Playbook
• Empire Builder: The Road to a Billion.

Learn more about Adam here:

• LinkedIn
• Website
• Wikipedia Page

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Adam Coffey

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.

A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

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Catryn Becker People Optimization Specialist

Catryn Becker is a dynamic and purpose-driven professional with a strong commitment to making a positive impact in the world. With a background in environmental engineering and a specialization in business strategy, Catryn possesses a unique blend of technical expertise and strategic acumen that allows her to navigate complex challenges and drive meaningful change.

Throughout her career, Catryn has consistently demonstrated her ability to guide organizations in making informed decisions regarding environmental sustainability, health, safety, and culture. As an MBA graduate from SDA Bocconi, Catryn honed her strategic thinking and leadership skills, while also developing a keen appreciation for diversity, equity, and inclusion. Her ability to forge strong relationships and build diverse networks has been instrumental in driving change and fostering collaboration.

A thought leader in the field of mental resiliency and mindset, Catryn has spoken on stage with basketball coach Phil Jackson, actors Kiefer Sutherland from 24 and Cole Hauser from Yellowstone as well as many billionaires and top business owners, She also hosts a business podcasts, contributes regularly on a local television network, and is an international best-selling author.