1. The Secret Ingredient To Finding The Perfect Leader: Matching Skills And Roles feat. Kyle Martin with Ghost Mountain Executive Search Beefy Marketing 46:43

In this podcast episode, we discuss the importance of finding good leaders and matching them with the right positions, and how that is exactly what Ghost Mountain Executive Search does. Kyle Martin evaluates leaders, companies and positions to ensure a good match. The conversation also touches on personal addictions, such as video games and TikTok, and the value of sharing conversations like this one, the importance of supporting nonprofits and giving back to the community. Kyle shares his personal experience with food insecurity as a child and how he now volunteers at a food bank every Saturday. He also talks about his career in nonprofits and how he enjoys helping these organizations make a difference in people’s lives. Kyle also shares his curiosity about successful leaders and how his experience in the army taught him how to motivate people. 


00:00:00 Gratitude For Being A Guest On An Awesome Episode

00:02:23 Comparison To Jack Black’s Talent And Appearance

00:06:50 Interviewer’s Joy: Learning From Successful Leaders And Motivating People In The Army

00:08:59 From Managing Others’ Finances To Senior Financial Analyst At A $6 Billion Bank

00:12:14 True Leadership Motivates Without Threats

00:13:49 The Importance Of Finding Good Leaders For The Right Job

00:19:03 Importance Of Visualizing Job Requirements For Effective Hiring

00:22:42 Importance Of A Strong Linkedin Profile For Job Seekers

00:26:55 The Importance Of Being A Human Being In Professional Relationships

00:30:08 The Importance Of Positive First Impressions In Marketing

00:33:57 Actor Discusses Favorite Nonprofit And Volunteering At A Food Bank.

00:36:48 Supporting Nonprofits That Make A Difference In People’s Lives

00:41:46 The Importance Of Avoiding A Victim Mentality As A Leader


“Unless you’re like a huge company that has a household name, I’m often times the first time someone finds out about a company or the first time that they actually have an interaction with that company. So making sure that it’s smooth, making sure that it’s not antagonistic, that it’s friendly and beneficial to the company. Long term, I provide actual marketing benefit.” – Kyle Martin

“The one I do every Saturday actually is the food bank in the University district in Seattle. I go there every Saturday for three hours. I stock shelves and make bags for people to be delivered to their houses. Food insecurity is a real thing. I used to, I used to work at Teen Feed, which was specifically geared toward feeding homeless people under 18. that we’re experiencing food insecurity and that I’ve always been a very enthusiastic cook.” – Kyle Martin

“The reason that those people who refer other people are so relevant is because they’re keeping in mind the well being people around them. So, yeah, you’re right. You do want people who are serious and who are you, Who are strategically minded in your, in your orbit.” – Kyle Martin

Links & Emails:

Kyle’s Email

Ghost Mountain Website

Kyle’s LinkedIn

Beefy Marketing Website

John Kelley’s Website

Small Business Origins Website

John is a Texas firefighter, entrepreneur and marketing advisor. As a business major, small business owner and marketing advisor for Beefy Marketing, he has become very familiar with the challenges entrepreneurs face every day. Bringing his humor and love for helping others to The Beef, he dives deep into what makes each business tick, helping bring useful information to other small business owners. Learning all about a business and putting them into the spotlight gives listeners a reason to visit each business featured and give them a try.