Many salespeople unknowingly repel prospects by appearing desperate—what we call commission breath. When you're too attached to closing the deal, buyers sense it and back away.
Instead, shift your mindset: high intention, low attachment. Prepare for objections, stay present, and focus on serving rather than selling. One simple way to stay calm? Breathe. Just like Navy SEALs use box breathing in high-Stress situations, you can use it to stay relaxed, listen better, and respond thoughtfully.
Want to create sales conversations that build trust and keep deals moving forward? Serve first, and the selling will follow.
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