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Virginia ElderPodcasting, Paid Ads, and Community are IN; Social Media is OUT | Rachel Duncan | Ep 61

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1. Podcasting, Paid Ads, and Community are IN; Social Media is OUT | Rachel Duncan | Ep 61 Virginia Elder 1:05:57

Get a rare look into what’s working behind the scenes of a growing financial Therapy practice, complete with a funnel walk-through, how much she’s spending on ads (spoiler alert! It’s very affordable), and what specific steps she’s taken to strengthen the connection her followers feel with her.  

Rachel Duncan opens up about the tools & processes she uses and how she thoughtfully and intentionally designed her marketing strategy for her financial therapy practice to avoid a reliance on social media.  

Redefining Podcasting Through Community Building 

Rather than interviewing guests on her podcast, Rachel opted for the opportunity to answer voicemails on-air, helping listeners feel like active participants rather than passive recipients. Listen in for the strategy, tools, and perspectives that are creating Growth at moneyhealingclub.com 

Beyond Social Media: Rachel Duncan’s Unique Approach to Podcast Marketing and Audience Engagement 

(00:20) Discusses Podcast Marketing Perspective 

(09:29) Podcast Engagement and Listener Feedback 

(16:35) Building Trust Through Podcast Engagement 

(26:37) Transitioning Away from Social Media Marketing 

(33:43) Building Audience Engagement and Growth 

(47:03) Podcast Production Tools and Processes 

(57:25) Creating Podcast Seasons and Financial Therapy 

(01:04:08) Authentic Marketing Through Client Feedback 

Rachel’s podcast-specific advice you can implement quickly boils down to this:  

• There are much more meaningful ways to interact with listeners than social media 

• Format your podcast episodes so they’re unique (tired of interview shows yet?) 

• Find cool tools to create engagement – Speakpipe is one of them! 

• Funnel folks FROM the podcast into your business with a lead magnet and email sequence 

• Descript is the best editing tool for DIY podcasters who aren’t sound engineers 

• Guesting on other podcasters has helped grow her following 

“By inviting listeners to contribute to content creation, they feel part of a community effort, particularly in sensitive areas like Finance, where listeners might feel vulnerable sharing personal details.” – Rachel Duncan, Financial Therapist 

Follow my guest, Rachel Duncan: 

Money Healing Club podcast 

Money Healing Club on YouTube 

Join the Money Healing Club 

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  

You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources  

Watch everything on YouTube @PodcastingForFinancialPros  

Follow Virginia Elder on social media:  
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com  

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.