Ever wondered how much you should spend to produce your podcast?  

From hiring a videographer to understanding the expertise required of an audio or video editor, and the often-forgotten importance of a knowledgeable SEO copywriter for your podcast, this episode will clear up any fog around how much you can expect to invest as you launch and grow your own podcast. 

Elevating Your Podcast with Smart Budget Choices   

Listen up for the numbers – high and low budget ranges! We’ll explore why balancing these costs is crucial for creating and maintaining exceptional content over the long-haul. Understanding the various post-production services will help you decide when outsourcing each component makes sense and allow you to plan your marketing budget.  

Expert Tips for Budgeting Your Podcast like a Pro   

• Don’t invest $500 or more in equipment unless you’re also going to invest in Coaching, SEO-copywriting, and professional post-production editing services for your podcast. 

• Post-production costs include editing, copywriting, creating social media assets, and scheduling all of the components to go live on time. Consider your personal hourly rate and the opportunity cost you face before deciding to “just take care of this one thing” yourself 

• Consider the length, frequency, and number of participants in your podcast to tailor your budget accordingly. Longer episodes with more participants require a greater investment than shorter solo episodes.  

• By aligning your spending with the Small Business Administration’s recommendation of allocating 5-10% of revenue to marketing, business owners can ensure a balanced and effective approach to growing their podcast and overall business. 

Turning Your Podcast into a Business Asset 

I’ve included few examples of how you can arrive at your own preferred investment amount based on your revenue, client value per month, and business structure. Whether your business model is high-ticket, low-volume, or low-ticket, high-volume, we discuss strategies to optimize your marketing investment for growth. 

If you haven’t already, it’s a great Exercise to discover the monthly value of your average client according to the method discussed here.  

Next week, I’ll share my best pre-recording tips for behind the mic and on camera, suggestions for lighting, and several other details to help you feel confident and ready to record.  

Connect with me: 

– Website: [Podcast Abundance](https://www.podcastabundance.com/) 

– Instagram: [@podcastabundance](https://www.instagram.com/podcastabundance) 

– LinkedIn: [Virginia Elder](https://www.linkedin.com/in/virginiaelder/) 

– YouTube: [Reaching Abundance](https://www.youtube.com/@ReachingAbundance) 

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://calendly.com/podcastabundance/30min 

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.