In this episode from my archive, Merit Kahn explains how you can transform any sales conversation with four simple words : 

• Shift from Selling to Selection: To be selected as the right solution focus on guiding potential customers through their decision-making process rather than pushing a sale.

• The Power of “Are You Open To?”: These four words help you figure out if the prospect is open to hearing new ideas and reduces resistance, making the conversation more collaborative.

• Self-Reflection and Openness: The sales process is about you as well.  Are open to new possibilities. This mindset can positively influence how you present your solutions and connect with others.

• Inclusive Decision-Making: This approach makes the customer feel in control. Instead of forcing decisions, asking questions like “What would you like me to do now?” allows the customer to guide the next steps, creating a more comfortable and empowered experience.

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com