Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation.  While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you Sleep. Here are some key points from our discussion:

1. Automated Messaging: Automated emails and messages can engage both new and existing customers without constant manual effort. This includes sending birthday wishes or reminding customers about abandoned carts.

2. Essential Tools: To implement a successful automated marketing campaign, you need a good email program, engaging landing pages, and a comprehensive database of customer information.

3. Personalized Campaigns: Personal touches, like birthday discounts or anniversary reminders, can re-engage customers effectively. Luke shared his experience with Dollar Shave Club, where a birthday discount prompted him to make an additional purchase.

4. Ongoing Engagement: Automated emails can keep customers engaged over long sales cycles. For instance, sending a series of emails with different resources after a proposal can guide potential customers towards a purchase decision.

5. Evergreen Content: Ensure your automated emails contain evergreen content that remains relevant over time. Avoid seasonal references or outdated information by linking to updated content on your website.

6. Complementary Follow-up: While automation is powerful, it’s essential to complement it with personal follow-ups, such as phone calls, to maintain a human touch in customer interactions.

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com