I love to tell stories. Not only because they’re fun, but because they’re great for business.  That’s why I was excited to sit down with master storyteller, David Hutchins a few years ago.   If you missed the conversation back then, here’s you chance to learn more about storytelling. 

1. The Power of Stories: Stories create connection and belief, which leads to better outcomes in business.

2. Selecting the Right Stories: Choosing the right stories by strategically identifying the types of stories that align with a business’s goals  drive engagement and shape the organization’s culture.

3. “Us at Our Best” Stories: These stories illustrate what it looks like when a business is delivering top-notch value and excellence.

4. Intentional Storytelling: Hutchens stresses that storytelling should be intentional and methodical, crafting stories purposefully to achieve their desired results.

5. Repetition and Consistency: The more often people hear the stories, the  more likely that people will engage with the business’s vision and goals.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/

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Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com